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beyond the main feed: building a successful social media strategy
To have the best chance at connecting with clients, businesses need to meet them where they are: on social platforms. However, you can’t just create a profile and post a few times expecting to see results. True social media success (and resulting brand growth) comes from building and following a strategy that aligns with your specific business goals. Building a social strategy with attainable goals requires careful planning, creation, implementation, and monitoring. That’s w
Oct 24, 2025


reflecting back on five years of blue seven studio: starting a business at 22 years old
Today is an incredibly special day as Blue Seven Studio celebrates five years in business. Founder and CEO, Renée, spent some time reflecting on the journey to five years.
May 22, 2025


we are women’s business enterprise national council certified!
We Are Women’s Business Enterprise National Council Certified! Nantucket Island Marketing (NIM) is extremely happy and proud to announce we are officially a certified member of Women’s Business Enterprise National Council (WBENC) as of November 2022! Our founder and CEO, Renee Perkins, has felt passionate about leading a team primarily compromised of women since our inception in May of 2020, and as an organization, we are thrilled to be a part of such a reputable, resourceful
Jan 4, 2023


2022 small business holiday gift guide
We’re all about supporting small this holiday season! We have put together a gift guide with the most amazing small business products...
Nov 1, 2022


7 marketing mistakes to avoid in 2023
Don't make these marketing mistakes when 2023 begins! If you want to have a successful year, grow your business, and crush your marketing...
Oct 31, 2022


five seo secrets for better website ranking
Your business's website is the heart of your online marketing and you want people to be able to find it. But sometimes, it seems like no matter what you do, Google and other search engines think you're invisible. It's time to focus on SEO. What is SEO? SEO stands for Search Engine Optimization and is the practice of creating and optimizing relevant, authoritative content to help visitors find answers to their questions and solutions to their problems. At its core, good SEO is
Jul 25, 2022


june small business feature: leni boutique
Ipswich, MA Tell Us About Your Business: Leni Boutique is a sister-owned Online Woman's Clothing Boutique. When we were in the process of...
Jun 1, 2022


5 things every small business website needs
Is your website working for you? It should be one of the hardest working parts of your business. It takes about 50 milliseconds (that’s...
May 20, 2022


may small business feature: yummy mummy bakery
Westborough, MA Yummy Mummy Bakery is a bakery specializing in brownies, custom cakes, cupcakes, cookies, cake pops, and so much more!...
May 1, 2022


april small business feature: wsamnipat
Boston, MA Wsamnipat is a small online craft business specializing in handmade goods. Tell Us About Your Business: A small craft business...
Apr 1, 2022


why paid google and instagram/facebook ads are essential to growing your business
Paid Advertising is essential to growing your business. It is an incredible way to boost your business and help you grow in numerous...
Mar 4, 2022


march small business feature: martha's vineyard coffee company
Martha's Vineyard Martha's Vineyard Coffee Company is a small batch specialty coffee roasting company providing locally sourced and quality coffee. They are located on Martha's Vineyard where you can find their coffee at multiple locations! Tell Us About Your Business: We are a small batch coffee roasting company located on the island of Martha’s Vineyard. We have a commitment to sourcing only the finest specialty grade coffee. Our goal is to develop personal relationships wi
Mar 1, 2022


february small business feature: sweet botanical bakes
Boston, MA Sweet Botanical Bakes is a Boston/Medford-based business owned and operated by one woman who combined her love for plants and cookies to make stunning shortbread cookies made with edible flowers. Sweet Botanical Bakes celebrates plants in new ways and 5% of all sales go back to our planet and local community! Tell Us About Your Business: Hi, my name is Lauren! Sweet Botanical Bakes is my little corner of the cookie kingdom- the sweet child of my love for plants and
Feb 1, 2022


2021 end of the year recap
With one month left in 2021, we wanted to wrap up 2021 with an end-of-the-year recap! It's hard to believe that 2021 is almost over. Who...
Dec 6, 2021


2021 small business holiday gift guide
We’re all about supporting small this holiday season! We have put together a gift guide with the most amazing small business products around
Nov 16, 2021


marketing tips for the holiday rush
With the holiday season approaching quickly, it's the perfect time to start thinking about your holiday marketing strategy. It is...
Nov 12, 2021


november small business feature: the finest kind
Nantucket, MA The Finest Kind offers a variety of Nantucket-inspired gifts. Even if you aren’t able to travel 30 miles to the island, all...
Oct 28, 2021


how to be authentic and grow your business in a competitive or overcrowded market
In today's world, there are most likely dozens of similar businesses to yours. From fashion boutiques to real estate agents, those that...
Oct 25, 2021


september small business feature: gordon florist and greenhouses
Ipswich, MA Gordon Florist and Greenhouses is a family-owned and operated business that has been in Ipswich ma since 1922. They grow...
Aug 31, 2021


5 tips for marketing seasonal businesses
When trying to figure out the best route for your seasonal business, it is hard to know where to begin and how to structure your...
Aug 25, 2021
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