If you sell on Amazon, one of the fastest ways to reduce returns and customer support tickets isn’t hiring more people or adding more software.  It’s improving how your product communicates before someone clicks “Buy.”  This is something we see all the time when working with ecommerce brands. A product can be great, but if shoppers aren’t clear on sizing, assembly, usage, or what they’re actually getting, it creates unnecessary friction. That friction shows up later as return

The Cape and Islands region is home to thriving small businesses, tourism experiences, luxury real estate, restaurants, and lifestyle brands. To stand out in this competitive environment, many local companies partner with marketing agencies that understand both modern digital strategy and the unique coastal lifestyle that defines this region.  In this guide, we highlight some of the top marketing agencies serving Cape Cod, Nantucket, and Martha’s Vineyard including industry l

We’re just about to enter 2026, and for many, that is the perfect time to “reset”. Fresh goals, new strategies, new platform features, and more. Getting ahead on social media trends gives you a chance to get a head start. To start the new year with a bang, here are some trends that are likely to shape what people will see in feeds and react to, and what you should be testing early on in the year: 1. Short-Form Video Formats Stay Dominant It’s no secret that short-form video h

Your website may look fine on the surface, but when backend maintenance is ignored, hidden issues quietly impact performance, security, and conversions. From slow load times and broken forms to missed leads and security vulnerabilities, outdated website management costs more than most businesses realize. No matter the platform, WordPress, Wix, Shopify, or Squarespace...ongoing maintenance is essential to keep your site fast, secure, and fully functional.

As we close out the year, we’re taking a moment to reflect on what mattered most: real results for our clients and meaningful work behind the scenes. From record‑breaking Black Friday performance to thousands of hours spent building, designing, and creating, this year was one of momentum, collaboration, and growth. Below is our End‑of‑Year Marketing Recap, highlighting campaign wins, performance metrics, and how our team brought it all to life. Black Friday Campaign Results:

Use this calendar as a plug‑and‑play resource for your 2026 marketing strategy, content planning, and campaign ideation. These social media holidays are ideal for posts, stories, emails, promos, and brand storytelling moments. January 2026 Jan 1 -  New Year’s Day Jan 4 -  World Braille Day Jan 10 -  National Cut Your Energy Costs Day Jan 13 -  Korean New Year (Seollal begins) Jan 15 -  National Hat Day Jan 19 -  Martin Luther King Jr. Day Jan 21 -  National Hugging Day Jan 24

We are approaching a slow season for many businesses. Seasonal businesses in tourism, hospitality, retail, real estate, and professional services have either closed or are slowing down over the winter months. Learn what you can do in the slow months to ensure your busy months are even more impactful.  

Blue Seven Studio is proud to announce that our client, Cape Associates, was awarded Gold for Best Website at the prestigious 2025 PRISM Awards, hosted by the Builders and Remodelers Association of Greater Boston (BRAGB). The award recognizes outstanding achievement in digital design, performance, and creativity within the home building industry.

Each year, we curate a list of amazing small businesses, makers, and brands across New England – the ones we love working with and gifting from ourselves. This guide highlights thoughtful finds for everyone on your list, from cozy home goods and sweet treats to handcrafted jewelry and local favorites. Plus, enjoy exclusive discount codes from select brands.  We’re proud to feature a mix of returning favorites and new discoveries this year, with everything from local artisans

To have the best chance at connecting with clients, businesses need to meet them where they are: on social platforms. However, you can’t just create a profile and post a few times expecting to see results. True social media success (and resulting brand growth) comes from building and following a strategy that aligns with your specific business goals.  Building a social strategy with attainable goals requires careful planning, creation, implementation, and monitoring. That’s w

Boston is more than just a city; it’s a collection of vibrant neighborhoods, each with its own unique character. From the historic brownstones of Beacon Hill to the lively streets of the Seaport, these communities are where you find your local customers.  But in a city bustling with over 40,000 small businesses, being a part of the local scene isn’t enough. You need to be easy to find online.  This is where local SEO becomes your most powerful tool. It’s not just a buzzword;

Every brand has experienced it, a customer who seemed engaged suddenly goes quiet. In most cases, that silence isn’t random. It’s a sign that something in your communication or customer experience missed the mark.  The truth is, customer relationships take just as much care as any other. When your marketing feels genuine, intentional, and well-timed, people stay connected. When it doesn’t, they disappear.  Here are five ways to keep your customers engaged and avoid getting gh

Don't let your brand get lost in the sea of AI-generated content. Here are our tips for using AI for efficiency while preserving your...

weighing in on the cracker barrel drama In August, Cracker Barrel made headlines, not for its biscuits, but for a rebrand that went...

Gen Z isn’t just online… they’re chronically online. They live in the constant scroll, shaping trends in real-time and expecting brands...