If you have a website, you likely have access to more data than you realize. The challenge isn’t just collecting that data, it’s understanding where to find it, what it means, and how to use it to make better decisions. Two of the most important tools for this are Google Analytics and Google Search Console. Each serves a different purpose, and together, they give you a clearer picture of how your website is performing. What Is Google Analytics? Google Analytics focuses on wha

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