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your website should work as hard as your season does
For most Cape & Islands businesses, a huge share of the year's revenue happens in a few short months. Your website needs to be ready to convert the moment travelers start planning their summer, not scrambling to catch up once they've already booked with a competitor. Whether you're a boutique inn, a seafood restaurant, a boating or charter company, a real estate office, or a local retailer, we design custom websites built around how Cape & Islands customers actually search, browse, and book.
your website should do more than look good
A great website for a seasonal, tourism-driven market needs to do more than look good. It should load fast on spotty island wifi and cell service, make it effortless for visitors to find hours, directions, menus, availability, or booking links, rank well when people search "things to do" or "best [your business] near me" on the Cape and Islands, and convert vacation planners into customers before they even arrive in town. Every site we build balances that strategy with clean design and dependable functionality.
what we handle
what's included
Every website project includes:
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Kickoff call
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Website strategy build around your season and audience
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Sitemap planning
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Custom design
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Mobile-responsive development (most of your traffic is on phones in the car or on the boat)
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SEO
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Contact and booking-friendly forms
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Security best practices
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Performance optimization
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Quality assurance testing
our process
1. Kickoff & Discovery
We'll learn about your business, peak season, customers, competitors on the Cape and Islands, and long-term goals.
2. Sitemap & Content Planning
Together, we'll organize your website structure, identify key pages (hours, menu, booking, gallery, location, etc.), and what content is needed before design starts.
3. Homepage Mockups
Our team will create three custom homepage concepts that establish the overall look and feel of your website. We'll refine the direction with you before moving into full design and development.
4. Website Design & Development
Once your homepage direction is approved, we'll design and build out the rest of your site so it is fully responsive and on-brand.
5. Testing & Launch
Before launch, we'll test across different devices and browsers, make final adjustments, and launch your site with confidence, ideally timed ahead of your busy season.
platforms we work with
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& more!
built for cape & islands businesses
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New businesses opening on the Cape or Islands
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Seasonal businesses needing to maximize a short high season
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Companies with outdated or DIY websites
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Businesses rebranding or repositioning
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Organizations that need more leads and bookings
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Businesses investing in local SEO to rank for Cape Cod, Martha's Vineyard, or Nantucket searches
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Companies running Google or social media ad campaigns
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E-commerce and retail shops
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Multi-location businesses across the Cape and Islands
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Professional service firms
the blue seven difference
WHAT SETS US APART
faqs
"It has been an absolute pleasure working with the team at Blue Seven. We've gotten endless compliments about our branding and website design for our new restaurant. Shoutout to Marley, Lily, and Faith who delivered excellent results in a short amount of time. We could not be happier! Thank you."
burgers n' bites
BETHEL, CT
