eyes on the market: campaigns we are loving and why – holiday edition

The holiday season brings out the best in brand marketing, with companies using inventive tactics to grab attention and increase customer engagement. This year, we’ve noticed a few standout campaigns that are leading the charge with unique strategies. Let’s take a closer look at five brands and their 2024 holiday campaigns: 

1. Happy Socks: CGI Magic 

Happy Socks is getting creative with the use of CGI in their holiday campaign, making their vibrant designs and playful attitude even more impactful. Through CGI, the brand has created a world where their socks spread joy, from larger-than-life displays to interactive scenes. This modern approach helps reinforce their presence as a fun and lighthearted brand, drawing attention not just to their products, but to the essence of the brand itself during the busy holiday season. 

2. Owala: Smart Influencer Partnerships 

Owala's 2024 holiday marketing campaign focuses on influencer-driven promotions, which effectively resonate with the brand’s target demographic. They’ve selected influencers who embody the spirit of their products—stylish, active, and always on the go. These influencers provide sneak peeks into limited-edition holiday products and offer personalized discount codes. This level of interaction builds deeper connections with their audience, making Owala's campaign one that’s both relatable and exclusive. 

3. Olipop: Introducing a Holiday Mascot 

Olipop, a popular brand known for its innovative sodas, has introduced a holiday mascot this year—an adorable Yeti. The addition of the Yeti mascot brings a fun, interactive element to the campaign while also creating a sense of novelty and excitement. Not only does this new character spark engagement on social media, but it also brings attention to their newly designed cans, which will make a statement on any holiday table. This strategy ties into nostalgia, while also giving the product a fresh twist that aligns with the festive season. 

4. Set Active: Exclusive Instagram Communities 

Set Active takes an exclusive approach to their holiday marketing by offering access to private Instagram channels, where followers can request to join in exchange for exclusive holiday deals. Their campaigns also tap into the emotional aspect of the holidays with the theme “Home for the Holidays,” celebrating the comfort, warmth, and sense of belonging that the season brings. The sense of exclusivity not only drives engagement but also fosters a loyal customer base who feels special to be part of an inner circle. 

5. Pura: Scents for the Season 

Pura’s 2024 holiday campaign centers around personalization, offering customers the chance to curate their own scent experiences. Through their innovative scent diffuser technology, Pura connects with their audience by allowing them to select their favorite scents for the season, adding a personal touch to their homes. Interactive features like these make their campaign feel more intimate, enhancing the customer experience while promoting the idea of creating a warm and welcoming environment. 

These brands are embracing the holiday season with a fresh approach to marketing that taps into emotional connections, exclusivity, and personalization. As the holidays approach, expect more brands to follow suit with campaigns that feel authentic, interactive, and meaningful.