Gen Z isn’t just online… they’re chronically online. They live in the constant scroll, shaping trends in real-time and expecting brands to keep pace. From fan-driven virality to inside jokes that spread like wildfire, tapping into Gen Z’s attention means meeting them in the digital spaces where culture is being created. Instead of long-winded planning cycles, brands that connect with Gen Z lean into the moment by reacting to pop culture, viral memes, or trending aesthetics be

At Blue Seven, we spotlight brands rethinking how they show up in culture, whether it’s through smart creator partnerships, unexpected product narratives, or category-defining campaigns. Here’s what’s catching our eye right now: GoodGirlSnacks: Hot Girl Pickles Photocredit: Good Girl Snacks GoodGirlSnacks proves that even the most ordinary snack, pickles, can become a pop culture icon with the right branding. Combines editorial-style imagery with bold packaging and high-fas

Did you know that 42% of viewers tune in just for the Super Bowl ads? This year’s game was packed with nearly 50 different brands vying for attention with their creative campaigns. Some stood out more than others—here are four that I thought, really made an impact: HexClad’s Unidentified Frying Object Ad https://www.youtube.com/watch?v=2cK-v7sSiUI As the first cookware brand to ever run a Super Bowl ad, HexClad made an impact. Their commercial featured celebrity chef Gordo

The holiday season brings out the best in brand marketing, with companies using inventive tactics to grab attention and increase customer engagement. This year, we’ve noticed a few standout campaigns that are leading the charge with unique strategies. Let’s take a closer look at five brands and their 2024 holiday campaigns: 1. Happy Socks: CGI Magic Happy Socks is getting creative with the use of CGI in their holiday campaign, making their vibrant designs and playful attitu

As our world continues to evolve with new technologies and new understandings of the current landscape, so does our marketing. With AI and machine learning advancing rapidly, consumers are desperately searching for a way to connect and feel seen again. As we head into 2025, our marketing strategies demand a shift in perspective. Here’s our predications: Unpolished Content Authenticity is important. Consumers increasingly favor raw, behind-the-scenes content over perfectly c

Keeping up with trends is no longer optional, it’s essential. Whether it’s the latest social media craze or an industry-specific shift, knowing what’s on-trend (and what’s not) can make all the difference in creating a strong marketing strategy. So, how do you stay in the know? For me, I rely on some practical tools to help stay current with trends, whether they’re specific to social media, marketing or the industries my clients work in. the how Google Trends Google Trends

As we head into 2024, it’s time to look ahead and dissect the marketing trends that will continue to shape the industry in the new year. From cutting-edge technology to shifts in consumer behavior, here’s a sneak peak at what lies ahead. emerging technology AI / Machine Learning: The infusion of AI and machine learning into marketing strategies marks a turning point in the industry. Beyond personalized campaigns, these technologies will empower predictive analytics, enabling