eyes on the market: brand innovation & cultural fluency

At Blue Seven, we spotlight brands rethinking how they show up in culture, whether it’s through smart creator partnerships, unexpected product narratives, or category-defining campaigns. Here’s what’s catching our eye right now:

GoodGirlSnacks: Hot Girl Pickles 

Photocredit: Good Girl Snacks

GoodGirlSnacks proves that even the most ordinary snack, pickles, can become a pop culture icon with the right branding. 

• Combines editorial-style imagery with bold packaging and high-fashion influence.

• Uses meme-worthy content to stay native to TikTok and Instagram culture.

• Builds real connection through authentic, behind-the-scenes posts from its founders.

• Transforms snacktime into a vibe, not just a product.

Mira: Hormone Testing for the Masses 

Photocredit: Mira

Mira is making hormone tracking a mainstream conversation and bringing taboo health topics to light with purpose and style.

• Centers storytelling around real women’s journeys through fertility and hormone balance. 

• Created “National Sex Hormone Awareness Week” to claim cultural space. 

• Leverages user-generated stories to bring intimacy and relatability to science. 

• Proves that education and emotion can (and should) go hand in hand in health marketing.

Milani Cosmetics: “Chef’s Kiss” Campaign 

Photocredit: Milani Cosmetics

Milani is blurring the lines between beauty and food content with its recent “Chef’s Kiss” campaign, literally.

• Taps into multi-sensory storytelling by merging beauty rituals with culinary aesthetics. 

• Collaborates with creators outside the beauty vertical (think mixologists, chefs). 

• Creates scroll-stopping TikTok content with edible-inspired visuals.

• Reinvents traditional product drops through playful, cross-industry fusion.

Away: Kids Collection

Photocredit: Away

With its new Kids Collection, Away reimagines its sleek, adult-focused brand through a fresh and funny lens.

• Stars kids as the main characters of the campaign, adding humor and relatability. 

• Keeps Away’s signature design aesthetic, just in miniature. 

• Stands out from typical travel ads by embracing imagination and play. 

• Grows the brand’s footprint with parents while still feeling aspirational.

Athletic Brewing: “Ask for Athletic” Campaign

Photocredit: Athletic Brewing 

Athletic Brewing is cementing itself as the non-alcoholic beer of choice and making sure everyone knows it.

• Leverages a 360° campaign across TV, audio, digital, and influencer channels. 

• Hosts nationwide sampling events and offers “free beer” at partner venues. 

• Smartly positions NA beer as fun, inclusive, and premium, not just a second-best. 

• Continues to grow a cultural moment around alcohol-free living without the preachy tone.

From hormone awareness to haute pickles, these brands are rewriting category rules by leaning into culture, community, and creativity. Whether it’s reframing snack time or reinventing beauty rituals, they remind us that powerful storytelling can come from anywhere, as long as it’s done with intention.