end‑of‑year marketing recap: a year of growth, creativity & results

As we close out the year, we’re taking a moment to reflect on what mattered most: real results for our clients and meaningful work behind the scenes. From record‑breaking Black Friday performance to thousands of hours spent building, designing, and creating, this year was one of momentum, collaboration, and growth.

Below is our End‑of‑Year Marketing Recap, highlighting campaign wins, performance metrics, and how our team brought it all to life.

Black Friday Campaign Results: Year‑Over‑Year Growth

This year’s Black Friday and holiday campaigns delivered standout performance across social, web, email, and sales, outpacing last year’s results by a significant margin.

• 63% increase in Instagram impressions compared to the previous year

• 274% average increase in sales year over year

• 296% increase in website impressions versus the previous year

• 49.7% average email open rate, well above industry benchmarks

These results reflect a strong combination of data‑driven strategy, creative execution, and audience‑first messaging, especially during one of the most competitive marketing periods of the year.

What Worked: Campaign Strategies Our Clients Loved

Across industries, a few key strategies consistently drove engagement and conversions:

• UGC‑style content that felt authentic, in‑the‑moment, and relatable

• Giveaways designed to build community and expand reach

• Trend‑driven social content adapted to fit each brand’s voice

• Email campaigns that balanced promotion with storytelling

• Influencer partnerships that felt natural, not forced, and aligned with brand values

Rather than relying on one tactic alone, success came from integrated campaigns that connected social, email, web, and partnerships into one cohesive customer journey.

Behind the Scenes: How the Work Got Done

Strong results don’t happen by accident. This year, our team poured thousands of hours into building, refining, and executing campaigns for our clients.

Time Invested by Our Team

• 2,934 hours building and managing social media content

• 244 hours on graphic design projects

• 1,118 hours on website design and ongoing management

• 239 hours spent at photo and video shoots

• 255 hours building and optimizing email campaigns

And because creativity needs a soundtrack:

• 233,784 hours streaming music

  • With artists like Mt. Joy, Mave Matthews, Gracie Abrams, and more keeping us inspired during long creative sessions.

Tools & Platforms That Powered Our Workflow

To stay efficient, collaborative, and organized, we relied on a streamlined tech stack, including:

• ClickUp for project management and workflows

• Google Workspace for collaboration and reporting

• Canva for rapid design and content creation

• Lightroom for photo editing and asset refinement

• Slack for real‑time communication across projects

These tools allowed us to move quickly while maintaining quality, especially during high‑volume periods like Black Friday and the holidays.

Looking Ahead

This year reinforced an important truth: brands win when strategy and creativity work together. By focusing on authenticity, smart distribution, and data‑backed decisions, we helped our clients achieve measurable growth, while building campaigns that felt human and engaging.

We’re heading into the new year energized, inspired, and ready to build on this momentum.

Thank you to our clients, collaborators, and partners for trusting us with your brands. We can’t wait to see what’s next.