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client win: nantucket perfume co. featured in the boston globe

8 hours ago
1 min read

There’s nothing quite like seeing a client’s name in The Boston Globe.


Nantucket Perfume Co. was recently featured in the Globe in a story about CEO Caroline Harding, the family history behind the business, and her unique ability to recreate discontinued fragrances.


The story takes readers through the history of the company, from Caroline taking over the business at just 16 to the role that scent and nostalgia continue to play in the brand today.


Our Role


We’ve been working with Nantucket Perfume Co. on their marketing, helping bring more attention to the brand and tell the story behind the business.


That includes creating content, supporting their social presence, and helping showcase what makes Nantucket Perfume Co. so unique, from their collection of fragrances to Caroline’s work recreating scents that people thought they’d lost forever.


The goal is to help more people discover the brand and understand that there’s a much bigger story behind the products.


The Press Win


That work recently turned into a pretty exciting piece of earned media.


The Boston Globe feature introduced Nantucket Perfume Co. and Caroline’s story to a much larger audience, highlighting both the history of the business and the personal connection people have with fragrance.


For us, this is exactly the kind of client win we love to see. Not just more content going out, but more people discovering the story behind the brand.


We’re excited to keep building with Nantucket Perfume Co. and see where they go next.

Want to get more eyes on your brand? Let’s talk.



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