To have the best chance at connecting with clients, businesses need to meet them where they are: on social platforms. However, you can’t just create a profile and post a few times expecting to see results. True social media success (and resulting brand growth) comes from building and following a strategy that aligns with your specific business goals. Building a social strategy with attainable goals requires careful planning, creation, implementation, and monitoring. That’s w

At Blue Seven, a full Marketing Strategy is one of my favorite services we offer. I truly believe it’s one of the smartest investments you can make in your business. It forces you to take a step back and look at the full picture, every piece of your brand, audience, and goals, before diving headfirst into random marketing tactics that might waste time, energy, and money. Over the past few years at Blue Seven, I’ve had the pleasure of working on 5 Marketing Strategy projects w

Choosing between an outsourced team and an in-house team for your marketing can be a tough decision for your business. There really is no right choice, the choice depends on your company's unique needs. Here’s a breakdown of key factors to consider. 1. Creative Vision Creativity should play a crucial role in deciding between engaging an outsourced team or building an in-house team for your marketing efforts. While both options can contribute creativity, an agency often brin

Blog posts are a fun and creative way to generate more traffic to your site! Not many people realize the added benefits of having weekly...