At Blue Seven, a full Marketing Strategy is one of my favorite services we offer. I truly believe it’s one of the smartest investments you can make in your business. It forces you to take a step back and look at the full picture, every piece of your brand, audience, and goals, before diving headfirst into random marketing tactics that might waste time, energy, and money. Over the past few years at Blue Seven, I’ve had the pleasure of working on 5 Marketing Strategy projects w

These days, “I just asked ChatGPT” is quickly becoming the new “I Googled it.” It is a real shift in how people are discovering and interacting with businesses online. More and more users are turning to AI tools like ChatGPT to search for answers, get personalized recommendations, and even find businesses like yours. But rather than making SEO irrelevant, this evolution makes it more essential than ever. Real Data, Real Shift Recently, we were reviewing analytics for one of o

Summer is the peak season for many businesses, making it crucial to have a strong promotional strategy in place. Leveraging the right marketing techniques can help maximize visibility and sales. Here are five creative and effective strategies to boost your seasonal business this summer. “Pre-Summer Countdown” Early Bird Offer Getting ahead of the season can give your business a competitive edge. By offering early bird discounts or pre-season deals, you create urgency and enc

As we head into the summer of 2023, there are several emerging marketing trends that businesses should be aware of in order to stay ahead of the competition. These trends reflect the ever-evolving landscape of the marketing world and will help businesses to effectively engage with their target audience. 1. Personalization and customization Consumers are increasingly looking for personalized experiences that cater to their individual needs and preferences. In response, busines

Don't make these marketing mistakes when 2023 begins! If you want to have a successful year, grow your business, and crush your marketing...

At Nantucket Island Marketing (NIM), we are proud to say we're a full-service, single-point-of-contact digital marketing agency! Unlike...

There is one vital component when crafting a social media strategy, and although you can devise a posting schedule, create compelling...

Your business's website is the heart of your online marketing and you want people to be able to find it. But sometimes, it seems like no matter what you do, Google and other search engines think you're invisible. It's time to focus on SEO. What is SEO? SEO stands for Search Engine Optimization and is the practice of creating and optimizing relevant, authoritative content to help visitors find answers to their questions and solutions to their problems. At its core, good SEO is

Your website is stunning. The pictures are bold. The homepage is ready. But...you still need to write an About Page. What should be on...

Social media is ever changing in today's world. It can be difficult to know how to continuously improve your channels. If you're looking...

Paid Advertising is essential to growing your business. It is an incredible way to boost your business and help you grow in numerous...

Product and content photography are vital for your business. Professional photos can set you apart from competitors, brand your business,...

With one month left in 2021, we wanted to wrap up 2021 with an end-of-the-year recap! It's hard to believe that 2021 is almost over. Who...

With the holiday season approaching quickly, it's the perfect time to start thinking about your holiday marketing strategy. It is...

In today's world, there are most likely dozens of similar businesses to yours. From fashion boutiques to real estate agents, those that...

When trying to figure out the best route for your seasonal business, it is hard to know where to begin and how to structure your...

How did your business get started? When Melissa got engaged and was planning her bridesmaid proposals, we were talking about how there...

It's time to improve productivity for your business. Saving you time, money, and stress! We're breaking down the easiest ways to improve pro

We've been getting a lot of messages about people wanting to start email marketing for their business but not knowing where to begin. Let...

Location: Massachusetts (Office Located in Braintree MA) How did you get started? Our founder Maureen Brown started this practice in 2003. She has worked tirelessly to educate and support families to help their children with special needs receive the supports and services that are entitled to receive a free and appropriate education. She does this by trying to keep cases from having to be litigated and in a way that builds relationships instead and working toward a mutual goa