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Susan A. Lee Gallery

CASE STUDY

Read more about our work
with Carlisle House Inn

SERVICES
THE RESULTS

11,178

accounts reached organically (IG)

30,000%

increase in reach (IG)

777%

increase in profile views (FB)

340%

increase in audience growth (FB)

231%

increase in page views (FB)

$0.15

CPC from Meta Ads

14,546

clicks (Meta Ads)

8.23%

CTR & 800+ Clicks from Google Ads

overview

Susan A. Lee Gallery

Susan A. Lee Gallery is a Nantucket-based fine art photography gallery featuring limited-edition archival prints that capture the island’s timeless beauty.

Challenge

Susan A. Lee Gallery

Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.

THE SOLUTIONS
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Website Redesign & E-commerce Integration

  • Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience

  • Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors

  • Highlighted Susan’s artistry while prioritizing usability and conversions

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Organic Social

  • Built a consistent presence across social channels to showcase Susan’s photography, artist perspective, and behind-the-scenes moments

  • Used lifestyle-driven storytelling to connect her art with her audience on a personal level

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Email Marketing

  • Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news

  • Ensured a cohesive look and feel aligned with Susan’s visual identity

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Paid Meta & Google Ads

  • Launched targeted campaigns to drive traffic and awareness around the gallery & its new e-commerce site

  • Focused on high-intent search and interest-based targeting to connect with art buyers and Nantucket visitors

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Website Management

  • Provided ongoing updates to feature new collections and seasonal highlights

  • Maintained site health, performance, and analytics tracking

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