Mac Davis
CASE STUDY
Read more about our work
with Carlisle House Inn
SERVICES
THE RESULTS
1.57%
CTR: 1.57% (above industry averages for home services, typically around 0.9–1.2%).
$0.41
Average CPC: $0.41 (drastically outperforming the industry average of $2.50–$3.00).
26,620
Total Reach: 26,620 people, reinforcing brand recognition in the local market.
74
Engagement: 74 post reactions in addition to clicks, strengthening brand visibility.
Mac Davis
Mac Davis Restoration is a Massachusetts-based company specializing in water, fire, and mold damage restoration. With a trusted reputation on the island and a need to expand their digital visibility, Mac Davis partnered with us to increase brand awareness and generate qualified traffic to their website through social media advertising.
Challenge
Mac Davis
Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.
THE SOLUTIONS
Website Redesign & E-commerce Integration
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Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience
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Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors
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Highlighted Susan’s artistry while prioritizing usability and conversions
Email Marketing
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Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news
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Ensured a cohesive look and feel aligned with Susan’s visual identity