Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience

Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors

Highlighted Susan’s artistry while prioritizing usability and conversions

Built a consistent presence across social channels to showcase Susan’s photography, artist perspective, and behind-the-scenes moments

Used lifestyle-driven storytelling to connect her art with her audience on a personal level

Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news

Ensured a cohesive look and feel aligned with Susan’s visual identity

Launched targeted campaigns to drive traffic and awareness around the gallery & its new e-commerce site

Focused on high-intent search and interest-based targeting to connect with art buyers and Nantucket visitors

Provided ongoing updates to feature new collections and seasonal highlights

Maintained site health, performance, and analytics tracking