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Jordan Real Estate

CASE STUDY

Read more about our work
with Carlisle House Inn

SERVICES
THE RESULTS

434

Increase in social ad clicks

1018%

Increased CTR in previous year

100%

Increase in followers on Instagram

39%

Email open Rate

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overview

Jordan Real Estate

In January of 2024, Jordan Real Estate, a boutique agency with a rich 32-year history on Nantucket Island, sought to elevate their digital presence, strengthen community engagement, and enhance lead generation through strategic marketing initiatives.

Challenge

Jordan Real Estate

Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.

THE SOLUTIONS
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Website Redesign & E-commerce Integration

  • Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience

  • Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors

  • Highlighted Susan’s artistry while prioritizing usability and conversions

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Organic Social

  • Built a consistent presence across social channels to showcase Susan’s photography, artist perspective, and behind-the-scenes moments

  • Used lifestyle-driven storytelling to connect her art with her audience on a personal level

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Email Marketing

  • Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news

  • Ensured a cohesive look and feel aligned with Susan’s visual identity

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Paid Meta & Google Ads

  • Launched targeted campaigns to drive traffic and awareness around the gallery & its new e-commerce site

  • Focused on high-intent search and interest-based targeting to connect with art buyers and Nantucket visitors

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Website Management

  • Provided ongoing updates to feature new collections and seasonal highlights

  • Maintained site health, performance, and analytics tracking

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