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Doghouse

CASE STUDY

Read more about our work
with Carlisle House Inn

SERVICES
THE RESULTS

38K

IG accounts reached (600% increase)

67K

IG views (1107% increase)

3,276

engagements (1506% increase)

449

shares (1771% increase)

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overview

Doghouse

The Doghouse, a a fast-casual outdoor dining spot in Dennis, MA partnered with us on their marketing efforts to continue to build their following and engagement. From photography and videography to organic social, we have been able to grow the restaurant’s engagement and traffic with effective marketing solutions for their unique brand.

Challenge

Doghouse

Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.

THE SOLUTIONS
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Website Redesign & E-commerce Integration

  • Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience

  • Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors

  • Highlighted Susan’s artistry while prioritizing usability and conversions

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Organic Social

  • Built a consistent presence across social channels to showcase Susan’s photography, artist perspective, and behind-the-scenes moments

  • Used lifestyle-driven storytelling to connect her art with her audience on a personal level

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Email Marketing

  • Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news

  • Ensured a cohesive look and feel aligned with Susan’s visual identity

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Paid Meta & Google Ads

  • Launched targeted campaigns to drive traffic and awareness around the gallery & its new e-commerce site

  • Focused on high-intent search and interest-based targeting to connect with art buyers and Nantucket visitors

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Website Management

  • Provided ongoing updates to feature new collections and seasonal highlights

  • Maintained site health, performance, and analytics tracking

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