Carlisle House Inn
CASE STUDY
Read more about our work
with Carlisle House Inn
SERVICES
THE RESULTS
9.87%
High Engagement Ads: A 9.87% CTR on Google Ads, double the industry standard, and proved ad creative and keyword targeting resonated strongly with Nantucket travelers.
$1.77
Efficient Paid Performance: With a CPC of just $1.77, Carlisle House outperformed typical lodging cost benchmarks by a wide margin, stretching the ad budget further.
79,022
Google Business Profile Impressions, more than double the prior 3-month period before we started optimizing. 2,269 Total Interactions (+97%), including:
1,325 Website Clicks (+112%)
803 Direction Requests (+84%)
141 Calls (+65%)
2,300
Nearly 2,300 interactions from GMB, translating to real-world guest actions (calls, directions, bookings).
61,000
Increased overall search visibility with over 61,000 search impressions and 2,297 clicks from Google Search Console, positioning Carlisle House competitively among Nantucket accommodations.
Search Console data showed 61,745 impressions and top-ranking queries like “nantucket bed and breakfast” and “bed and breakfast Nantucket MA.”
116%
increase in new users on the website
Carlisle House Inn
Carlisle House Inn is a historic Nantucket bed and breakfast offering boutique accommodations in the heart of the island. As a seasonal hospitality business in a highly competitive destination market, Carlisle House needed to strengthen its digital presence to attract travelers searching for Nantucket lodging.
Challenge
Carlisle House Inn
Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.
THE SOLUTIONS
Website Redesign & E-commerce Integration
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Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience
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Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors
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Highlighted Susan’s artistry while prioritizing usability and conversions
Email Marketing
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Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news
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Ensured a cohesive look and feel aligned with Susan’s visual identity