Birdie
CASE STUDY
Read more about our work
with Carlisle House Inn
SERVICES
THE RESULTS
1,668
followers gained organically after 7 months (IG)
52,453
accounts reached (without paid promotions) after 7 months (IG)
166
shares (IG)
153
saves (IG)
1,400+
impressions (Google)
65
call clicks (Google)
304
Google profile interactions
1050+
email subscribers in 5 months + 42% average open rate
Birdie
Since January 2025, we’ve been partnering with Birdie by Nina Liddle Design, a Nantucket boutique born from Nina’s passion for design, travel, and joy-infused interiors. Birdie offers a carefully curated selection of furniture, accessories, clothing, gifts, and artwork—blending a Nantucket-rooted aesthetic with global inspiration.
We helped launch Birdie’s digital presence, starting with Instagram, Google My Business, and email marketing, and through our organic strategies, brought the elegance and character of Nina’s products and design philosophy to life.
Our goal was to establish Birdie’s voice, grow awareness, and connect the boutique with a broader community of design-minded customers.
Challenge
Birdie
Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.
THE SOLUTIONS
Website Redesign & E-commerce Integration
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Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience
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Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors
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Highlighted Susan’s artistry while prioritizing usability and conversions
Email Marketing
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Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news
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Ensured a cohesive look and feel aligned with Susan’s visual identity