overview

smart sports tek

Since January 1st, 2025, we’ve been working with Smart Sports Tek, a forward-thinking sports technology company transforming the way athletes train with their innovative products: the Smart Backstop for Hockey and the Smart Backstop for Lacrosse.

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Our partnership with Smart Sports Tek began with a clear objective: to grow their digital presence and drive conversions through a multi-channel marketing approach encompassing organic social media, Google Ads, and Amazon Ads. They were transitioning from an in-house team to an outsourced marketing partner, creating new opportunities to streamline efforts, gain strategic insights, and scale their impact more efficiently.

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Early on, we prioritized showcasing the unique value of the Smart Backstop for both hockey and lacrosse, highlighting how it saves time, protects property, and enhances the efficiency of solo and team training. By combining targeted advertising, engaging educational content, and consistent storytelling across social media, we’ve helped Smart Sports Tek connect with their audience, strengthen their brand identity, and expand their reach across key platforms.

Google Ads

Our Google Ads strategy for Smart Sports Tek focuses on high-intent search campaigns to capture demand and convert interest into sales. By targeting relevant keywords for both the hockey and lacrosse markets, we’ve helped Smart Sports Tek reach athletes, parents, and coaches actively searching for effective training solutions. Continuous A/B testing, audience segmentation, and performance analysis ensure that every campaign is data-driven and conversion-focused.