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Patsy Kane

CASE STUDY

Read more about our work
with Patsy Kane

SERVICES
THE RESULTS

3,075

Website visits (42% increase)

9.16%

Average CTR among all boosted posts

$0.08

Average CPC among all boosted posts

4.2%

Click through rate and 312 open rate

overview

PATSY KANE

Patsy Kane, a nautical jewelry company based in New England, partnered with Blue Seven Studio to create a new e-commerce website that fit the Patsy Kane brand and that was functional for the end user as well as the client. To increase website traffic and build brand recognition, the Blue Seven team was also tasked with quarterly email newsletters and boosted posts on Meta. 

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THE SOLUTIONS
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website design & development

  • The BSS team designed and built a new e-commerce website for Patsy Kane that was consistent with the company’s branding and that created a seamless experience for the customer. The website platform also helped to streamline orders on the back end. 

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social media management

  • Our team worked with Patsy Kane to boost several times a month to reach a wider audience of potential customers. Through specified audience targets, and sharing branded content that showcased Patsy Kane’s products, we were able to increase traffic to the website and help build brand recognition. 

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email marketing

  • Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news

  • Ensured a cohesive look and feel aligned with Susan’s visual identity

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