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Nantucket Perfume Co.
CASE STUDY
Read more about our work
with Nantucket Perfume Co.
SERVICES
KEY RESULTS
64%
Increase in total sales between January and June 2026 compared to the same period in 2025.
597%
Increase in Instagram follower growth year-over-year, expanding the brand's audience and visibility across key markets including Boston, Nantucket, and New York.
56%
Increase in total orders over a 6-month period, resulting in 1,405 completed orders across e-commerce and retail channels.
75%
Increase in Instagram engagement and 20% increase in content views, generating over 56,000 views and 30,680 accounts reached.
2,193
Email clicks generated through strategic email marketing campaigns in under six months, driving repeat purchases and customer retention.
NANTUCKET PERFUME CO.
Nantucket Perfume Co. is a family-owned fragrance brand with more than four decades of history. Founded in 1983 by master perfumer John Harding and rooted on Nantucket since 1991, the company has earned a reputation for handcrafted perfumes, candles, diffusers, room sprays, and home fragrance products inspired by the island's rich heritage. Since 2023, Blue Seven Studio has partnered with the brand through multiple stages of growth, helping evolve its marketing strategy while honoring the family legacy, craftsmanship, and authentic storytelling that continue to define Nantucket Perfume Co.
What began as a primarily e-commerce-focused fragrance brand expanded significantly over the course of our partnership. As Nantucket Perfume Co. introduced new products, grew its customer base, and expanded beyond the island, Blue Seven Studio provided ongoing support across website management, organic social media, email marketing, photography and videography, graphic design, and public relations. Together, these efforts helped strengthen brand awareness, deepen customer engagement, and support the company's expansion into new markets, including the successful launch of private perfume party events & its Boston Seaport retail pop-up.
challenge
As the company continued to grow, several opportunities emerged that required a more integrated marketing strategy.
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Brand awareness remained concentrated primarily around Nantucket despite broader growth opportunities in surrounding markets.
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Marketing efforts needed to support both e-commerce sales and the expansion into physical retail experiences.
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Social media content needed a strategy capable of scaling audience growth and engagement.
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Email marketing required a stronger campaign cadence to increase repeat purchases and customer retention.
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The brand needed strategic public relations support to expand visibility through influencer partnerships, media opportunities, and brand collaborations.
THE SOLUTIONS
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ALL RESULTS
Between January and June 2026, Blue Seven Studio's integrated marketing strategy helped Nantucket Perfume Co. achieve measurable growth across sales, engagement, audience development, and brand visibility.
REVENUE & SALES
64%
Total sales increased 64% year-over-year
REVENUE & SALES
65%
Net sales increased 65% year-over-year
REVENUE & SALES
56%
Total orders increased 56% year-over-year, generating close to 1,500 orders
SOCIAL MEDIA
597%
Instagram follower growth increased 597% year-over-year, adding 474 new followers.
SOCIAL MEDIA
75%
Instagram engagement increased 75% year-over-year, generating 2,988 engagements.
SOCIAL MEDIA
7.8%
Instagram reach increased 7.8% year-over-year, reaching 30,680 accounts.
SOCIAL MEDIA
20%
Instagram views increased 20% year-over-year, generating 56,307 views.
SOCIAL MEDIA
187%
Instagram reel engagement increased 187% year-over-year.
EMAIL MARKETING
2,193
Email campaigns generated 2,193 clicks during the reporting period. That’s a 1.31% email click rate, outperforming the peer median of 1.05% by nearly 25%
EMAIL MARKETING
1,461
Attributed 1,461 customer orders directly to email marketing campaigns
EMAIL MARKETING
3.68%
Recorded a 3.68% click-through rate (CTR), exceeding the peer median of 2.56% by approximately 44%.
BRAND EXPANSION & VISIBILITY
Successfully supported the transition from a primarily e-commerce brand into a multi-channel business with a retail presence in Boston's Seaport district.
"Working with Renee and her team has been an absolute game-changer for our brand. Their unparalleled attention to detail and deep understanding of our product have truly set them apart. Every strategy, every campaign—they're all meticulously crafted and custom-tailored to perfectly represent our brand. With their expertise, our message resonates with our audience like never before. I couldn't recommend Nantucket Island Marketing highly enough for anyone seeking a partner who not only understands their brand but elevates it to new heights."
nantucket perfumes
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