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Nantucket Perfume Co.
CASE STUDY
Read more about our work
with Nantucket Perfume Co.
SERVICES
KEY RESULTS
64%
Increase in total sales between January and June 2026 compared to the same period in 2025.
597%
Increase in Instagram follower growth year-over-year, expanding the brand's audience and visibility across key markets including Boston, Nantucket, and New York.
56%
Increase in total orders over a 6-month period, resulting in 1,405 completed orders across e-commerce and retail channels.
75%
Increase in Instagram engagement and 20% increase in content views, generating over 56,000 views and 30,680 accounts reached.
2,193
Email clicks generated through strategic email marketing campaigns in under six months, driving repeat purchases and customer retention.
NANTUCKET PERFUME CO.
Nantucket Perfume Co. is a family-owned fragrance brand with more than four decades of history. Founded in 1983 by master perfumer John Harding and rooted on Nantucket since 1991, the company has earned a reputation for handcrafted perfumes, candles, diffusers, room sprays, and home fragrance products inspired by the island's rich heritage. Since 2023, Blue Seven Studio has partnered with the brand through multiple stages of growth, helping evolve its marketing strategy while honoring the family legacy, craftsmanship, and authentic storytelling that continue to define Nantucket Perfume Co.
What began as a primarily e-commerce-focused fragrance brand expanded significantly over the course of our partnership. As Nantucket Perfume Co. introduced new products, grew its customer base, and expanded beyond the island, Blue Seven Studio provided ongoing support across website management, organic social media, email marketing, photography and videography, graphic design, and public relations. Together, these efforts helped strengthen brand awareness, deepen customer engagement, and support the company's expansion into new markets, including the successful launch of private perfume party events & its Boston Seaport retail pop-up.
challenge
As the company continued to grow, several opportunities emerged that required a more integrated marketing strategy.
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Brand awareness remained concentrated primarily around Nantucket despite broader growth opportunities in surrounding markets.
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Marketing efforts needed to support both e-commerce sales and the expansion into physical retail experiences.
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Social media content needed a strategy capable of scaling audience growth and engagement.
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Email marketing required a stronger campaign cadence to increase repeat purchases and customer retention.
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The brand needed strategic public relations support to expand visibility through influencer partnerships, media opportunities, and brand collaborations.
THE SOLUTIONS
website design
A custom e-commerce website was designed to reflect Nantucket Perfume Co.'s elevated brand identity while creating a seamless shopping experience that supported long-term growth.
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Designed and developed a fully custom website that showcased the brand's handcrafted fragrance collections and heritage.
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Created an intuitive shopping experience that made it easy for customers to explore products and complete purchases across desktop and mobile devices.
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Established a flexible website foundation capable of supporting new product launches, seasonal promotions, and future business expansion.
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Developed a cohesive visual experience that aligned with the brand's photography, packaging, and overall marketing strategy.
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website management
A website management strategy was implemented to improve the customer experience and support both online and in-person purchasing journeys.
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Managed ongoing website updates, merchandising, and seasonal promotions.
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Optimized product presentation and navigation across key collections.
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Supported launch initiatives tied to new products, promotions, and retail experiences.
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Maintained alignment between marketing campaigns and website messaging.
organic social media
A content strategy was developed to increase engagement while strengthening the emotional connection between the brand and its audience to help nurture the new audience and markets the brand was expanding to.
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Created a consistent content calendar across Instagram and Facebook.
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Developed storytelling-focused content highlighting products, founders, customers, and seasonal moments.
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Produced platform-specific content designed to increase reach, shares, and engagement.
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Leveraged reels and short-form video content to expand audience discovery.
photography & videography
Original creative assets were produced to elevate the brand's visual identity and support marketing efforts across channels.
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Planned and executed lifestyle photography shoots.
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Produced short-form video content for social media and email campaigns.
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Captured seasonal collections, product launches, events and behind-the-scenes content.
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Created a consistent visual library for future marketing initiatives.
graphic design
Strategic design support helped maintain a cohesive brand experience across digital and physical touchpoints.
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Designed promotional graphics for campaigns and product launches.
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Created marketing assets for social media, email, and retail initiatives.
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Developed creative materials supporting seasonal promotions and events.
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Ensured brand consistency across all customer-facing channels.
email marketing
A retention-focused email marketing strategy was implemented to increase customer engagement and drive repeat purchases.
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Planned and executed promotional and seasonal email campaigns.
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Developed campaigns around holidays, product launches, and retail events.
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Created branded email designs aligned with broader marketing initiatives.
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Optimized messaging to encourage repeat purchases and customer loyalty.
public relations & influencer marketing
A public relations strategy was developed to expand awareness beyond the brand's existing customer base.
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Coordinated collaborations with micro-influencers and regional lifestyle creators.
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Secured partnerships that increased brand visibility and product exposure.
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Supported promotional efforts surrounding the launch of the Boston Seaport retail pop-up.
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Identified and pursued media opportunities designed to strengthen brand credibility and reach.
ALL RESULTS
Between January and June 2026, Blue Seven Studio's integrated marketing strategy helped Nantucket Perfume Co. achieve measurable growth across sales, engagement, audience development, and brand visibility.
REVENUE & SALES
64%
Total sales increased 64% year-over-year
REVENUE & SALES
65%
Net sales increased 65% year-over-year
REVENUE & SALES
56%
Total orders increased 56% year-over-year, generating close to 1,500 orders
SOCIAL MEDIA
597%
Instagram follower growth increased 597% year-over-year, adding 474 new followers.
SOCIAL MEDIA
75%
Instagram engagement increased 75% year-over-year, generating 2,988 engagements.
SOCIAL MEDIA
7.8%
Instagram reach increased 7.8% year-over-year, reaching 30,680 accounts.
SOCIAL MEDIA
20%
Instagram views increased 20% year-over-year, generating 56,307 views.
SOCIAL MEDIA
187%
Instagram reel engagement increased 187% year-over-year.
EMAIL MARKETING
2,193
Email campaigns generated 2,193 clicks during the reporting period. That’s a 1.31% email click rate, outperforming the peer median of 1.05% by nearly 25%
EMAIL MARKETING
1,461
Attributed 1,461 customer orders directly to email marketing campaigns
EMAIL MARKETING
3.68%
Recorded a 3.68% click-through rate (CTR), exceeding the peer median of 2.56% by approximately 44%.
BRAND EXPANSION & VISIBILITY
Successfully supported the transition from a primarily e-commerce brand into a multi-channel business with a retail presence in Boston's Seaport district.
"Working with Renee and her team has been an absolute game-changer for our brand. Their unparalleled attention to detail and deep understanding of our product have truly set them apart. Every strategy, every campaign—they're all meticulously crafted and custom-tailored to perfectly represent our brand. With their expertise, our message resonates with our audience like never before. I couldn't recommend Nantucket Island Marketing highly enough for anyone seeking a partner who not only understands their brand but elevates it to new heights."
nantucket perfumes
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