Nantucket by Water
CASE STUDY
Read more about our work
with Nantucket by Water
SERVICES
THE RESULTS
292%
Increase in organic content shares on Instagram, with 50+ shares, showcasing the value and engagement with the created content.
88%
88% increase in organic views on Instagram, over 12,000 within the month, and a 73% increase in organic reach, spanning over 8,000 accounts.
21%
21% increase in click-through rates on Google Ads, achieving a 17.5% average click-through rate across three campaigns, which exceeds the industry average by 12%.
63%
Increase in average organic search position, sitting at an average position of 9.3 for organic searches on Google.
NANTUCKET BY WATER
Nantucket By Water, a family-run business, has been offering distinctive tours and cruises to individuals and families of all ages.
Challenge
As a seasonal business on the high-tourist-traffic island of Nantucket, Nantucket By Water has a short window of time to maximize cruises. Part of this entails continued marketing throughout the slow months to keep the business top of mind and remind locals, returning visitors, and people planning their first trip to Nantucket that Nantucket By Water has the right cruise for anyone. From year-round marketing efforts, including social media management, blogging, and website management, to seasonal efforts, including email marketing, paid social ads, and Google ads, Blue Seven ensures that marketing efforts are aligned with and are supporting the business in reaching goals for the season.
THE SOLUTIONS
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brand design
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For its 25th year, our team undertook a comprehensive rebranding effort for Nantucket By Water, marking the 25th season with a brand new name and the creation of a fresh brand identity.
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Our team designed a full brand suite to ensure consistency throughout all marketing efforts, including logos, fonts, colors, and more.
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organic social
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Created monthly social media calendars that are consistent with what the client wants to promote.
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Ensured content was consistent and cohesive with branding across all visuals and messaging.
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Considered seasonality to build a smooth transition from the busy season to the off-season while still keeping a presence on social channels
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email marketing
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Designed monthly emails to go out to Nantucket By Water’s subscriber list that appealed to past or potential customers.
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Shared news about Nantucket By Water, different cruise and adventure options, and stories of the sea with email subscribers to keep them in the loop and share other unique services offered by Nantucket By Water.
google ads
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Created three Google Ad campaigns that appealed to the target audience for Nantucket By Water to increase traffic to the website and bookings.
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Targeted keywords and specified demographics to ensure the ads reached the most engaged audience.
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Monitored and managed ads to ensure they were always aligned with what the client wanted to promote and to keep performance rates high.
photography & videography
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Scheduled content shoot during the summer to capture the essence of being on the water with Nantucket By Water.
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Created shot lists to ensure all content was captured in an organized fashion.
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Captured compelling visuals that could be used on social channels, website, and more, to showcase Nantucket By Water’s unique experiences.
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website design & management
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Designed and built a new website for Nantucket By Water, following their new brand identity launch.
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Ensured a premium user experience from scrolling different cruises to make the best selection and booking.
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Managed the website through the seasons to ensure information was kept up-to-date.
paid social
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Designed three paid Meta campaigns that appealed to the target audience for Nantucket By Water to increase traffic to the website and bookings.
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Used target demographics and visuals that would ensure the most engaged audience was being reached.
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Monitored and managed ads to ensure they were always aligned with what the client wanted to promote and to keep performance rates high.
ALL RESULTS
In just 1 month, we exceeded benchmarks compared to the year prior…
100%
Increase in organic followers gained, resulting in 46 new followers on Instagram.
292%
Increase in organic content shares on Instagram, with 50+ shares, showcasing the value and engagement with the created content.
88%
Increase in organic views on Instagram, over 12,000 within the month, and a 73% increase in organic reach, spanning over 8,000 accounts.
21%
Increase in click-through rates on Google Ads, achieving a 17.5% average click-through rate across three campaigns, which exceeds the industry average by 12%
63%
Increase in average organic search position, sitting at an average position of 9.3 for organic searches on Google.
50%
Increase in average session duration on the website, driving the average session to 3+ minutes.
"I have been working with the Blue Seven Studio team for a little more than a year. They have consistently met and exceeded all of my expectations for rebranding and a new website. From the beginning, Blue Seven Studio understood the mission statement and concept that I wanted to convey and each month comes up with creative, unique content. I highly recommend this company for anyone looking to grow their business."
rachael s.
NANTUCKET BY WATER
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