Nantucket by Water
CASE STUDY
Read more about our work
with Nantucket by Water
SERVICES
THE RESULTS
292%
Increase in organic content shares on Instagram, with 50+ shares, showcasing the value and engagement with the created content.
88%
88% increase in organic views on Instagram, over 12,000 within the month, and a 73% increase in organic reach, spanning over 8,000 accounts.
21%
21% increase in click-through rates on Google Ads, achieving a 17.5% average click-through rate across three campaigns, which exceeds the industry average by 12%.
63%
Increase in average organic search position, sitting at an average position of 9.3 for organic searches on Google.
NANTUCKET BY WATER
Nantucket By Water, a family-run business, has been offering distinctive tours and cruises to individuals and families of all ages.
Challenge
As a seasonal business on the high-tourist-traffic island of Nantucket, Nantucket By Water has a short window of time to maximize cruises. Part of this entails continued marketing throughout the slow months to keep the business top of mind and remind locals, returning visitors, and people planning their first trip to Nantucket that Nantucket By Water has the right cruise for anyone. From year-round marketing efforts, including social media management, blogging, and website management, to seasonal efforts, including email marketing, paid social ads, and Google ads, Blue Seven ensures that marketing efforts are aligned with and are supporting the business in reaching goals for the season.
THE SOLUTIONS
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ALL RESULTS
In just 1 month, we exceeded benchmarks compared to the year prior…
100%
Increase in organic followers gained, resulting in 46 new followers on Instagram.
292%
Increase in organic content shares on Instagram, with 50+ shares, showcasing the value and engagement with the created content.
88%
Increase in organic views on Instagram, over 12,000 within the month, and a 73% increase in organic reach, spanning over 8,000 accounts.
21%
Increase in click-through rates on Google Ads, achieving a 17.5% average click-through rate across three campaigns, which exceeds the industry average by 12%
63%
Increase in average organic search position, sitting at an average position of 9.3 for organic searches on Google.
50%
Increase in average session duration on the website, driving the average session to 3+ minutes.
"I have been working with the Blue Seven Studio team for a little more than a year. They have consistently met and exceeded all of my expectations for rebranding and a new website. From the beginning, Blue Seven Studio understood the mission statement and concept that I wanted to convey and each month comes up with creative, unique content. I highly recommend this company for anyone looking to grow their business."
rachael s.
NANTUCKET BY WATER
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