overview

Located in Chatham, MA, The Chatham Cut is a locally owned and seasonally operated steakhouse. They offer an upscale, coastal dining experience that balances refined cuisine with a warm, welcoming atmosphere. The Chatham Cut partnered with us to enhance their social media presence, elevate their visual identity, and overall tell their story more consistently across organic channels...

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We have worked with them to develop a cohesive photography style that highlights their beautifully plated dishes, warm interior, and vibrant bar scene. We have been consistently planning, curating, and posting content that felt authentic to the restaurant’s voice and aligned with the seasonality of both the menu and the Cape Cod lifestyle.

challenge

Like many restaurants in seasonal destinations, The Chatham Cut faced the challenge of staying top-of-mind during the on-season months, after being closed for the off-season. While word-of-mouth and local buzz is important, their digital presence did not fully capture the quality of their dishes or the atmosphere of the dining experience they offered.

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This client’s feed had room for improvement in as they didn’t have a steady flow of content that reflected the evolving menu, seasonal ingredients, or the inviting personality of the space. They needed a way to showcase what makes them special as one of the few steakhouse restaurants on Cape Cod. Our goal became telling that story, through beautiful visuals and thoughtful content shared to social media.