Sushi Sean 11:11
CASE STUDY
Read more about our work
with Sushi Sean 11:11
SERVICES
KEY HIGHLIGHTS
In 3.5 months...
90%
Drove a 90% increase in organic reach on Instagram (81.3K accounts reached).
29%
Increased organic Instagram views by 29%, effectively reaching a larger audience through visuals and messaging (43.1K views).
578%
Generated a 578% increase in page media views on Facebook (183K page media views).
Sushi Sean 11:11 is a Nantucket-based sushi restaurant and food truck offering handcrafted sushi and specialty dishes to both locals and seasonal visitors. Located mid-island, the restaurant combines a casual dining experience with a mobile food truck presence, allowing the brand to reach customers across multiple touchpoints. The business focuses on fresh ingredients, masterful presentation, and an approachable take on high-quality sushi in a seasonal market.
Operating within the food and hospitality industry, Sushi Sean 11:11 relies on strong local visibility and compelling visual storytelling to stand out in Nantucket’s competitive restaurant landscape. Sushi Sean 11:11 offers dine-in service, catering, private parties, takeout, and food truck service, making digital marketing, content creation, and local brand awareness essential components of its overall marketing strategy.
challenge
As a restaurant located outside of the Island’s main downtown area, in a crowded market with Nantucket’s bustling food scene, Sushi Sean 11:11 struggled to fully leverage digital presence while elevating the brand and educating potential patrons and customers about the restaurant’s full range of offerings.
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The social media presence presented an opportunity to better reflect the quality, creativity, and behind-the-scenes craftsmanship of the food through more consistent, high-quality visual content.
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Catering services had room to be more clearly highlighted across digital channels to increase visibility for private events and off-site bookings.
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The restaurant’s capacity to host private parties offered an opportunity for stronger promotion to build awareness among local and seasonal audiences.
In our partnership, we worked with Sushi Sean 11:11 to elevate his social media presence and promote his masterful skills and services through a marketing strategy varying from organic social media management to email marketing. Read more about our work with this client below.
THE SOLUTIONS
photography & videography
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Our team visited Sushi Sean 11:11 on Nantucket to capture high-quality photo and video content that highlights the craftsmanship behind the food and the restaurant’s mid-island location.
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The content included behind-the-scenes footage of Sean preparing dishes, lifestyle content of patrons enjoying the food, the restaurant space, and content showcasing Sean’s unique offering on Nantucket: his food truck.
organic social media management
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Developed and managed a cohesive content strategy aligned with the brand’s voice and visual identity.
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Prioritized content that showcased craftsmanship, menu highlights, and the restaurant experience.
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Integrated messaging that increased awareness of catering services and private party availability.
email marketing
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Designed branded email campaigns that highlighted catering services, private events, and special announcements, among other general restaurant and food truck information.
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Used branded visuals and clear messaging to reinforce awareness and drive traffic to website, increase reservations, and generate catering leads.
paid social ads
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Designed Meta advertising campaigns focused on catering services, private events, and brand awareness.
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Used strong visual assets to capture attention and drive interest, and used messaging aligned with the client’s goals to generate catering and private party leads.
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Used strategic targeting to cast a wider net to capture the attention of users within the client’s target audience.
ALL RESULTS
100%
Achieved a 100% organic increase in Instagram followers (99 followers gained).
155%
Increased organic engagement by 155% on Instagram, suggesting growth in an engaged audience.
90%
Drove a 90% increase in organic reach on Instagram (81.3K accounts reached).
578%
Generated a 578% increase in page media views on Facebook (183K page media views).
$0.66
Achieved a low cost per click of $0.66, indicating efficient use of budget compared to industry averages that reach up to $0.84.
29%
Increased organic Instagram views by 29% (43.1K views).