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Susan A Lee Gallery

CASE STUDY

Read more about our work
with Susan A Lee Gallery

SERVICES
KEY HIGHLIGHTS

11,178

Instagram accounts reached organically in 3 months

30,000%

Increase in reach on Instagram

777%

Increase in Facebook profile views in 3 months

340%

Increase in Facebook audience growth

overview

Susan A. Lee Gallery is a Nantucket-based fine art photography gallery featuring limited-edition archival prints that capture the island’s timeless beauty.

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Challenge

Prior to partnering with Blue Seven Studio, Susan’s website served primarily as a portfolio and did not include e-commerce functionality. This limited the gallery’s ability to convert online interest into sales. The goal was to transform her digital presence into a fully shoppable platform while building visibility through paid and organic channels.

THE SOLUTIONS
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Website Redesign & E-commerce Integration

  • Rebuilt Susan’s website from a static portfolio into a fully functional e-commerce experience

  • Implemented seamless product pages, checkout flow, and mobile optimization to make purchasing easy for collectors

  • Highlighted Susan’s artistry while prioritizing usability and conversions

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Email Marketing

  • Designed branded campaigns to announce new collections, promote seasonal favorites, and highlight gallery news

  • Ensured a cohesive look and feel aligned with Susan’s visual identity

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Paid Meta & Google Ads

  • Launched targeted campaigns to drive traffic and awareness around the gallery & its new e-commerce site

  • Focused on high-intent search and interest-based targeting to connect with art buyers and Nantucket visitors

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Organic Social

  • Built a consistent presence across social channels to showcase Susan’s photography, artist perspective, and behind-the-scenes moments

  • Used lifestyle-driven storytelling to connect her art with her audience on a personal level

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Website Management

  • Provided ongoing updates to feature new collections and seasonal highlights

  • Maintained site health, performance, and analytics tracking

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ALL RESULTS

11,178

Instagram accounts reached organically in 3 months

30,000%

Increase in reach on Instagram

777%

Increase in Facebook profile views in 3 months

340%

Increase in Facebook audience growth

231%

Increase in Facebook page views 

14,546

Meta Ad Clicks ($0.15 CPC)

8.23%

Google Ads CTR

  • 800+ clicks

63%

Increase in Google my business impressions in 3 months

  • 103 website clicks

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