Smart Sports Tek
CASE STUDY
Read more about how we helped Smart Sports Tek generate $800+ in sales through AI
SERVICES
KEY RESULT
$800
in direct sales from AI
In just 6 months, we drove over $800 in direct sales from ChatGPT and Perplexity referrals. While still early, this signals an important shift in how consumers are researching and discovering products online.
AI platforms are quickly becoming a new layer of the digital discovery ecosystem.
Instead of scrolling through pages of search results, consumers are increasingly asking conversational questions and receiving curated recommendations from AI tools.
For brands, this means that having a strong, well-structured digital presence is more important than ever.
As AI platforms like ChatGPT, Perplexity, and Gemini increasingly become tools people use to research products and make purchasing decisions, brands are beginning to see a new type of discovery channel emerge. Smart Sports Tek recently experienced this shift firsthand.
Through strong brand positioning, a clear website presence, and consistent marketing support, they began seeing direct product sales attributed to users discovering their brand through ChatGPT & Perplexity conversations.
While AI discovery is still an emerging space, this early traction highlights how the digital landscape is evolving, and how brands with strong online foundations are well positioned to benefit.
the opportunity
Athletes, parents, and coaches are increasingly turning to AI platforms like ChatGPT to research training tools, improve skill development, and find equipment that allows players to practice more effectively at home.
They’re asking AI search questions such as:
“What equipment helps hockey players practice shooting at home?”
“How can lacrosse players improve their shot accuracy?”
“What are the best training tools for backyard hockey or lacrosse practice?”
When AI platforms generate answers to these types of questions, they often suggest brands and products based on publicly available information across the internet.
For companies like Smart Sports Tek, this creates a new opportunity for organic product discovery within AI-generated recommendations.
our role
We supported Smart Sports Tek through ongoing marketing strategy, website management, social media management, and SEO efforts.
Our work focused on ensuring the brand had a strong and consistent digital presence, including:
-
Clear product messaging and positioning
-
Up-to-date website content and product information
-
Foundational SEO optimizations to improve visibility across search engines and AI-driven platforms
-
Active social media presence supporting brand awareness
-
Marketing strategy designed to support long-term growth
These foundational elements helped ensure the brand was visible, understandable, and credible across digital platforms… including emerging AI-driven discovery tools.
RESULTS
Recently, Smart Sports Tek identified multiple product purchases that originated from users interacting with ChatGPT. Customers reported discovering the product after asking AI platforms for product recommendations.
.png)