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Shinebright

CASE STUDY

Read more about our work
with Shinebright

SERVICES
KEY HIGHLIGHTS

260%

Increase in total clicks and 617% increase in impressions on Google Search Console

7.39%

CTR on top-performing Google Ads campaigns, driving strong lead generation across key Massachusetts markets (Plymouth, Martha’s Vineyard, Falmouth).

42.6%

Average email open rate, consistently surpassing industry benchmarks.

overview

Shinebright Maid Service is a well-established residential and commercial cleaning company on Martha’s Vineyard, recognized for exceptional service quality and a trusted local reputation. As they looked to expand beyond the island, Shinebright partnered with Blue Seven Studio to grow their presence on the South Shore, increase online visibility, and generate a more consistent flow of qualified leads across key mainland markets.

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Challenge

Before partnering with Blue Seven Studio in March 2025, Shinebright’s online presence wasn’t fully reflecting the strength of their brand. Inconsistent website updates and low search visibility made it difficult to stand out in a competitive local market. They were looking for a strategic partner to help them attract more qualified leads, strengthen their online reputation, and grow their digital footprint, all while maintaining the authenticity and trust their customers value most.

THE SOLUTIONS
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SEO (search engine optimization)

  • Enhanced on-page optimization with targeted keywords like “maid services near me” and “house cleaning Plymouth MA.”

  • Improved site metadata, content structure, and internal linking to increase organic visibility and local rankings.

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paid social

  • Launched and managed Yelp advertising campaigns tailored to Shinebright’s service areas and audience intent.

  • Implemented location-based targeting across Massachusetts to drive qualified leads from high-intent local clients.

  • Optimized ads, listings, and keyword categories to improve visibility, engagement, and cost efficiency

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google ads

  • Created and managed conversion-focused campaigns for Plymouth, Martha’s Vineyard, and Falmouth.

  • Utilized keyword and demographic targeting to attract high-intent users actively searching for cleaning services.

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email marketing

  • Developed and executed a monthly newsletter strategy focused on seasonal promotions, cleaning tips, and customer loyalty.

  • Supported consistent client engagement and retention through clear, value-driven messaging.

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blogging

  • Produced educational, SEO-optimized articles around home cleaning and maintenance topics.

  • Established Shinebright as an authority in the local market by addressing customer questions and seasonal needs.

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website management

  • Maintained and optimized site performance through regular updates, UX enhancements, and load-speed improvements.

  • Monitored analytics data to identify opportunities for conversion-rate optimization and lead generation.

  • Refined calls-to-action and service page layouts to boost form submissions and user engagement.

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ALL RESULTS

In just 8 months:

617%

Increase in search impressions and 260% increase in clicks

7,431

website sessions and 5,525 new users, with organic search driving nearly 1,800 sessions

17%

Top-performing search terms: “house cleaning services,” “maid services near me,” and “house cleaning Plymouth MA”, increased average positions by 17%

42.6%

Maintained above-industry-average email open rates (42.6%) and click rates between 5–9%.

7+%

Achieved consistent Google Ad CTRs above 7% while maintaining cost-effective CPC averages across campaigns.

288

Total clicks for Yelp Ads for Plymouth & 152 total clicks for Martha’s Vineyard

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