Shinebright
CASE STUDY
Read more about our work
with Shinebright
SERVICES
KEY HIGHLIGHTS
260%
Increase in total clicks and 617% increase in impressions on Google Search Console
7.39%
CTR on top-performing Google Ads campaigns, driving strong lead generation across key Massachusetts markets (Plymouth, Martha’s Vineyard, Falmouth).
42.6%
average email open rate, consistently surpassing industry benchmarks.
Shinebright Maid Service is a well-established residential and commercial cleaning company on Martha’s Vineyard, recognized for exceptional service quality and a trusted local reputation. As they looked to expand beyond the island, Shinebright partnered with Blue Seven Studio to grow their presence on the South Shore, increase online visibility, and generate a more consistent flow of qualified leads across key mainland markets.
Challenge
Before partnering with Blue Seven Studio in March 2025, Shinebright’s online presence wasn’t fully reflecting the strength of their brand. Inconsistent website updates and low search visibility made it difficult to stand out in a competitive local market. They were looking for a strategic partner to help them attract more qualified leads, strengthen their online reputation, and grow their digital footprint, all while maintaining the authenticity and trust their customers value most.
THE SOLUTIONS
ALL RESULTS
In just 8 months:
617%
Increase in search impressions and 260% increase in clicks
7,431
website sessions and 5,525 new users, with organic search driving nearly 1,800 sessions
17%
Top-performing search terms: “house cleaning services,” “maid services near me,” and “house cleaning Plymouth MA”, increased average positions by 17%
42.6%
Maintained above-industry-average email open rates (42.6%) and click rates between 5–9%.
7+%
Achieved consistent Google Ad CTRs above 7% while maintaining cost-effective CPC averages across campaigns.
288
Total clicks for Yelp Ads for Plymouth & 152 total clicks for Martha’s Vineyard