Publico
CASE STUDY
Read more about our work
with Publico
SERVICES
KEY HIGHLIGHTS
In just 3 months…
32,793
website sessions generated with 18,072 sessions driven by organic search, demonstrating strong local brand visibility and customer intent.
4.24%
average paid social CTR maintained across nearly 200,000 impressions, exceeding the restaurant industry average CTR of approximately 1–2%.
100,700
100,700 people reached through highly targeted Facebook and Instagram advertising campaigns
23,982
engaged sessions generated on the website
Publico South Boston is a neighborhood restaurant and bar located in South Boston, Massachusetts. Known for its globally inspired menu, vibrant brunch experience, outdoor patio, nightlife atmosphere, and community-focused events, Publico served both local residents and visitors seeking a unique dining experience in Boston.
Blue Seven Studio partnered with Publico South Boston to increase brand visibility, promote its brunch, dinner, and nightlife experiences, and drive qualified website traffic and reservations through targeted digital marketing campaigns.
challenge
Publico sought to increase awareness across several core revenue-driving offerings while remaining competitive in Boston's highly saturated restaurant market.
Key challenges included:
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Increasing visibility for multiple customer experiences, including brunch, weeknight dining, and nightlife.
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Driving consistent website traffic from highly targeted local audiences.
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Improving advertising efficiency while maintaining cost-effective customer acquisition.
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Reaching new prospective customers throughout Greater Boston.
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Generating stronger engagement across digital channels to support ongoing restaurant traffic.
THE SOLUTIONS
paid social
Blue Seven Studio implemented a segmented paid social strategy designed to promote Publico's most important dining experiences while reaching highly relevant audiences throughout the region.
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Developed dedicated campaigns for brunch, weeknight dining, and nightlife promotions.
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Built audience strategies using both interest-based targeting and lookalike audiences to expand reach while maintaining relevance.
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Optimized campaigns continuously to improve click-through rates and reduce cost per click.
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Allocated budget strategically across campaign types based on engagement and performance trends.
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Leveraged demographic and behavioral targeting to connect with high-intent restaurant audiences.
ALL RESULTS
In just 3 months...
4.24%
Maintained an average 4.24% click-through rate across campaigns, which is 2–4x higher than the typical restaurant Meta advertising benchmark of (1-2%).
$0.19
Achieved an average cost per click of just $0.19 across all campaigns.
4,092
Generated 4,092 unique link clicks to Publico's website.
8,327
Generated 8,327 total ad clicks across Facebook and Instagram campaigns.
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