Palm Beach Event Company
CASE STUDY
Read more about our work
with Palm Beach Event Company
Palm Beach Event Company is a South Florida–based event rental company specializing in luxury tenting and event production rental for weddings, private celebrations, and large-scale events. The company provides Sperry and other luxury tents and accessories, flooring, lighting, and staging. Palm Beach Event Company acquired Sperry Tents of South Florida in 2025 and underwent a full rebrand to reflect its expanded offerings and regional focus.
As a company in the high-end events and wedding industry, Palm Beach Event Company serves clients who value quality, design, and dependable service, and after rebranding, their goal was to emphasize that they are still the top provider of the classic Sperry tent in South Florida, and are the premier choice for clients hosting a high-end event.
Challenge
Following the acquisition of Sperry Tents of South Florida, Palm Beach Event Company faced the challenge of transitioning an established brand into a new identity without losing existing brand recognition. The company needed to clearly communicate the name change and expanded scope of services while maintaining trust with longtime clients, venues, and event planners.
Balancing cohesion and consistency with brand distinction was essential, as the business needed to honor the legacy of Sperry tents while confidently presenting itself as Palm Beach Event Company in a competitive event market.
THE SOLUTIONS
ALL RESULTS
In just 2 months, our strategy delivered strong performance across all benchmarks:
105%
Increased organic content shares by 105% on Instagram (41 shares
26%
Increased organic views by 26% on Instagram by (32.2K views)
44%
Increased accounts reached organically by 44% on Instagram (6.7K accounts reached)
3.78%
Achieved a 3.78% organic engagement rate on Pinterest (exceeding the industry average of 3.5%)
3.13%
Generated a 3.13% organic pin click rate exceeding the industry average of 1.5%
Booklet
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Blue Seven Studio designed a custom brochure for Palm Beach Event Co., highlighting their luxury event planning services in Palm Beach. The brochure showcases their expertise in weddings, corporate gatherings, and private celebrations, with a modern, elegant design that reflects their brand.