Oceanus Health
CASE STUDY
Read more about our work
with Oceanus Health
SERVICES
KEY HIGHLIGHTS
In 2 months, out strategy delivered strong performance across all benchmarks:
21%
A 21% increase in accounts organically reached on Instagram compared to the previous period, resulting in 10.7K accounts reached.
47%
A 47% increase in organic impressions on Google search results compared to the previous period, yielding 11.1K impressions.
274%
A 274% increase in organic unique page impressions and 223% increase in organic page media views on Facebook compared to the previous period.
Oceanus Health, a private orthopedic practice, partnered with us ahead of their launch in 2025. Led by Dr. Rocco Monto, an orthopedic surgeon backed by world-renowned organizations, like FIFA, and with over two decades of experience on the island, the practice is a fresh idea on island, with no other doctors offering the suite of offerings that Oceanus Health is. From fracture care to hormone therapy, Oceanus Health does it all, and their passion for the well-being of their patients and providing world-class care is unmatched.
Challenge
One major challenge that we faced in the launch of Oceanus Health was Dr. Monto’s departure from the local hospital as he began Oceanus Health. While he was no longer going to be there as a full-time orthopedic surgeon, we had two very important messages to convey: Dr. Monto has been here for decades, and he’s not going anywhere, and that he is still going to be performing surgeries and seeing patients for fracture care.
This, paired with the challenge of launching a brand new health care provider brand on Nantucket, led us to build a brand with messaging, visuals, and more to reflect the level of care the patients will receive at Oceanus Health through several avenues, including organic social, brand and website design, photography and videography, and more.
In our continued work with Oceanus Health post-launch, the challenges lie mainly in keeping up with what’s trending in the medical world, keeping content informational and accurate but not overbearing, and keeping up with the competition to produce content that showcases the edge that Oceanus Health has on the island.
THE SOLUTIONS
Website Design
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Our team built the Oceanus Health website to ensure they had a website that was both easy to navigate and had a clear overview of what they offer.
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We integrated both their e-commerce products as well as their Athena portal for easy and secure patient access.
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As a medical client, we also worked with Oceanus to ensure their website was HIPAA compliant.
Organic Social
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We partnered with Oceanus Health to roll out the new-to-the-island brand and announce the business.
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Blue Seven Studio has worked with Oceanus Health to create content that is in line with their brand voice and hits on everything they do as a healthcare provider on Nantucket that goes above and beyond.
Paid Social
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We designed and ran paid Meta ads ahead of Oceanus Health’s launch to cast a net to a wider yet targeted audience to ensure effective reach to promote Oceanus Health's opening on Nantucket.
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Our team strategized and optimized the ads to yield a higher-than-average clickthrough rate for the industry and a lower-than-average cost per click for the industry, ensuring a high engagement on the ads while maximizing the budget as much as possible.
Graphic Design
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Our team worked with the Oceanus Health team to create a simple and branded business card that has their top-line information to make it simple for people to locate/contact them as needed.
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We designed a branded brochure template for the client that they could utilize as needed for their service offerings.
ALL RESULTS
In 2 months, our strategy delivered strong performance across all benchmarks:
21%
A 21% increase in accounts organically reached on Instagram compared to the previous period, resulting in 10.7K accounts reached.
274%
A 274% increase in organic unique page impressions and 223% increase in organic page media views on Facebook compared to the previous period.
47%
Increase in organic impressions on Google search results compared to the previous period, yielding 11.1K impressions.
61%
Increase in average position for organic Google searches, bringing Oceanus Health to an average position of 9.
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