Oceanus Health
CASE STUDY
Read more about our work
with Oceanus Health
Oceanus Health, a private orthopedic practice, partnered with us ahead of their launch in 2025. Led by Dr. Rocco Monto, an orthopedic surgeon backed by world-renowned organizations, like FIFA, and with over two decades of experience on the island, the practice is a fresh idea on island, with no other doctors offering the suite of offerings that Oceanus Health is. From fracture care to hormone therapy, Oceanus Health does it all, and their passion for the well-being of their patients and providing world-class care is unmatched.
Challenge
One major challenge that we faced in the launch of Oceanus Health was Dr. Monto’s departure from the local hospital as he began Oceanus Health. While he was no longer going to be there as a full-time orthopedic surgeon, we had two very important messages to convey: Dr. Monto has been here for decades, and he’s not going anywhere, and that he is still going to be performing surgeries and seeing patients for fracture care.
This, paired with the challenge of launching a brand new health care provider brand on Nantucket, led us to build a brand with messaging, visuals, and more to reflect the level of care the patients will receive at Oceanus Health through several avenues, including organic social, brand and website design, photography ad videography, and more.
THE SOLUTIONS
ALL RESULTS
In the first three 3 months, our strategy delivered strong performance across all benchmarks:
366
Followers gained organically on Instagram
41.7K
Organic views on Instagram
13.2K
Accounts reached organically on Instagram
81
Organic content shares on Instagram
10.8K
Page media views on Facebook
9.14%
Clickthrough rate on Meta ads, about 9x higher than the industry average of ~1% in 1 just month
$0.13
Cost per click, a lower rate than the industry average of $0.75-$1.32, ensuring we maximized the client’s budget ahead of their official launch.
