Oceanus Health
CASE STUDY
Read more about our work
with Oceanus Health
SERVICES
KEY HIGHLIGHTS
In 2 months, out strategy delivered strong performance across all benchmarks:
21%
A 21% increase in accounts organically reached on Instagram compared to the previous period, resulting in 10.7K accounts reached.
47%
A 47% increase in organic impressions on Google search results compared to the previous period, yielding 11.1K impressions.
274%
A 274% increase in organic unique page impressions and 223% increase in organic page media views on Facebook compared to the previous period.
Oceanus Health, a private orthopedic practice, partnered with us ahead of their launch in 2025. Led by Dr. Rocco Monto, an orthopedic surgeon backed by world-renowned organizations, like FIFA, and with over two decades of experience on the island, the practice is a fresh idea on island, with no other doctors offering the suite of offerings that Oceanus Health is. From fracture care to hormone therapy, Oceanus Health does it all, and their passion for the well-being of their patients and providing world-class care is unmatched.
Challenge
One major challenge that we faced in the launch of Oceanus Health was Dr. Monto’s departure from the local hospital as he began Oceanus Health. While he was no longer going to be there as a full-time orthopedic surgeon, we had two very important messages to convey: Dr. Monto has been here for decades, and he’s not going anywhere, and that he is still going to be performing surgeries and seeing patients for fracture care.
This, paired with the challenge of launching a brand new health care provider brand on Nantucket, led us to build a brand with messaging, visuals, and more to reflect the level of care the patients will receive at Oceanus Health through several avenues, including organic social, brand and website design, photography and videography, and more.
In our continued work with Oceanus Health post-launch, the challenges lie mainly in keeping up with what’s trending in the medical world, keeping content informational and accurate but not overbearing, and keeping up with the competition to produce content that showcases the edge that Oceanus Health has on the island.
THE SOLUTIONS
ALL RESULTS
In 2 months, our strategy delivered strong performance across all benchmarks:
21%
A 21% increase in accounts organically reached on Instagram compared to the previous period, resulting in 10.7K accounts reached.
274%
A 274% increase in organic unique page impressions and 223% increase in organic page media views on Facebook compared to the previous period.
47%
Increase in organic impressions on Google search results compared to the previous period, yielding 11.1K impressions.
61%
Increase in average position for organic Google searches, bringing Oceanus Health to an average position of 9.
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