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McManus Realty

CASE STUDY

Read more about our work
with McManus Realty

SERVICES
THE RESULTS

900%

Increase in organic search visibility after 2-3 months

Site appearing for High Value Searches:

  • “Martha’s Vineyard homes for sale”

  • “Martha’s Vineyard real estate”

  • “Martha’s Vineyard realtor”

$1.15

Average CPC

15.68%

Click-through rate (CTR)

overview

We partnered with McManus Realty Group, a Martha’s Vineyard based real estate agency known for its deep local expertise and personalized client service. Our collaboration focused on three key areas: paid advertising on Google, SEO and ongoing website management. Our goal was to increase qualified traffic, improve search visibility, and ensure a seamless online experience for prospective buyers and sellers.

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Challenge

Their website primarily surfaced only for branded searches (e.g., company or agent names) or a limited set of rental-related terms. This restricted broader visibility and limited their ability to attract qualified traffic from prospective buyers and sellers.

THE SOLUTIONS
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SEO Strategy

  • Performed technical SEO and content refinement to elevate organic visibility

  • Expanded keyword targeting to high-value queries such as “Martha’s Vineyard homes for sale,” “Martha’s Vineyard real estate,” and more

  • Within two months, achieved a 900% lift in Google search visibility

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Google Ads Campaigns

  • Launched targeted campaigns focusing on high-intent buyer/seller keywords

  • Directed traffic to property listings and service pages

  • Generated measurable data and boosted visibility in a competitive local market

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Website Management

  • Regular updates to highlight featured property listings and showcase premium homes

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