Mac Davis
CASE STUDY
Read more about our work
with Mac Davis
SERVICES
THE RESULTS
1.57%
CTR in 2 months (above industry averages for home services, typically around 0.9–1.2%).
$0.41
Average CPC - Far outperforming the construction/restoration industry average of $2.50–$3.00 per click.
26,620
Total reach; reinforcing brand recognition in the local market.
74
Post reactions in addition to clicks, strengthening brand visibility.
Mac Davis Restoration is a Massachusetts-based company specializing in water, fire, and mold damage restoration. With a trusted reputation on the island and a need to expand their digital visibility, Mac Davis partnered with us to increase brand awareness and generate qualified traffic to their website through social media advertising.
challenge
Restoration services are a competitive vertical in paid digital advertising, with average CPCs often exceeding $2.50 and click-through rates hovering around 1%. The challenge was to stand out in a crowded market, reach the right local audience, and drive engagement at an efficient cost, ultimately turning social media visibility into new customer opportunities.
