The client had an impressive portfolio of work, but little consistency in how projects were being shared across social channels. Because his industry is highly visual, the focus was on creating content that not only highlighted in-progress and finished projects but also showcased the quality, process, and expertise behind the builds in a way that would resonate with both prospective homeowners and industry partners. Our team also worked on managing ongoing PR efforts, researching and building a strategy for outreach with a goal to secure coverage from various media outlets, ensuring that the excellence of JN Design Build’s work is portrayed in any content.