Jack Cotton
CASE STUDY
Read more about our work
with Jack Cotton
SERVICES
KEY HIGHLIGHTS
In just 3 months:
104%
Increase in organic views on Instagram (16.5K views)
4,854%
Increase in organic impressions on LinkedIn (14.9K impressions)
3,705%
Increase in accounts reached organically on LinkedIn (4.9K accounts reached)
4,544%
Increase in organic video views on YouTube (8.9K)
Jack Cotton is a long-established luxury real estate expert on Cape Cod, known for decades of experience, deep local knowledge, and a reputation for integrity in the high-end property market. His passion for the industry began with a rickety wooden house he built in the woods as a kid and starting a business in his college dorm, which has taught him that a house is one of the most valuable possessions a person can have, and his love for being a part of his clients’ process is reflected in his work. Today, Jack believes that real estate is not just a career, but his calling. Jack’s unique story and expertise within the industry were necessary to portray within his online presence.
Challenge
Being in this industry for so long, Jack has faced the issue of losing his old clientele and needing to work with a new generation: the children of his past clients who are now selling their parents’ luxury homes. This means a whole new approach to marketing to appeal to this younger audience, while still marketing to the audience that is searching for a luxury home to make their Cape Cod oasis.
We partnered with Jack to create high-quality content and social media posts that would showcase his expertise not only for the market but for Cape Cod itself. Being able to share stories and insights of where people are looking to call home helps them envision moving there.
THE SOLUTIONS
ALL RESULTS
In 3 months, our strategy delivered strong performance across all benchmarks:
93
Followers gained organically on Instagram (100% increase)
16.5K
Organic views on Instagram (104% increase)
6.9K
Accounts reached organically on Instagram (11% increase)
14.9K
Organic impressions on LinkedIn (4,854% increase)
4.9K
Accounts reached organically on LinkedIn (3,705% increase)