Gull Air
CASE STUDY
Read more about our work
with Gull Air
SERVICES
KEY HIGHLIGHTS
30,068
$0.08 average CPC with 30,068 paid social clicks
$2.14
Average CPC with 2,779 Google Ads clicks with a strong 12.23% CTR
20,469
Website sessions, with 12,264 driven by organic social in just 4 month
56.5%
Average email open rate, more than double the industry benchmark of 20–25% for travel and hospitality brands.
Gull Air is a trusted Massachusetts-based regional airline connecting travelers across Nantucket, Hyannis, Boston, and surrounding coastal communities. As the company entered a new chapter with a full rebrand and business rebuild, they sought to strengthen their digital footprint to match their elevated vision. With growing seasonal demand and rising competition from both airlines and ferry services, Gull Air needed a modern, strategic marketing approach that reflected their renewed identity and supported long-term growth.
Challenge
Before partnering with Blue Seven Studio, Gull Air’s online presence was active but not strategically aligned.
Key challenges included:
-
Heavy reliance on seasonal traffic without year-round lead generation
-
Underleveraged social channels despite strong audience interest
-
Need for greater visibility in competitive search terms like “flights to Nantucket”
-
Fragmented paid media efforts that required clearer targeting and cost efficiency
Gull Air needed a unified digital strategy that drove flight bookings, increased brand awareness, and captured customer intent at every stage of the traveler journey.
THE SOLUTIONS
Paid Social
-
Developed high-performing charter and scheduled-flight campaigns optimized for reach and direct link clicks.
-
Implemented audience segmentation across Massachusetts, NY, NJ, and CT to capture regional demand.
-
Maintained efficient cost-per-click at $0.08, maximizing exposure for peak travel months.
.jpg)
Social Media Management
-
Produced visually compelling IG and FB content featuring aircraft views, travel tips, flight schedule reminders, and lifestyle imagery.
-
Leveraged reels and photo content to maintain brand consistency and engagement.
-
Re-nurture & re-engage audience/followers to increase social media presence online
.jpg)
Influencer Partnership
-
Partnered with regional travel + lifestyle creators @jqlouise and @bradfordstyle, expanding Gull Air’s reach into Boston, Cape Cod, and New England tourism communities.
-
Coordinated sponsored flight experiences, content deliverables, and cross-platform coverage to showcase the ease, comfort, and convenience of flying Gull Air.
Blogging
-
Developed SEO-driven blog content focused on travel tips, island lifestyle, seasonal flight updates, and destination guides.
-
Strengthened Gull Air’s search visibility by targeting high-intent keywords related to Nantucket travel, charter flights, and New England tourism.
-
Positioned Gull Air as a trusted resource for travelers while supporting ongoing site authority and organic traffic growth.
.jpg)
Website Design
-
Fully redesigned Gull Air’s website from the ground up, modernizing the brand’s digital presence with a clean, intuitive, and mobile-optimized interface.
-
Developed new page structures for Scheduled Flights, Charter Flights, Fleet details, and destination information to streamline the booking journey.
-
Improved visual hierarchy, navigation, and calls-to-action to increase clarity and encourage conversions.
-
Integrated fresh photography, branded graphics, and updated messaging to deliver a polished, cohesive customer experience across all touchpoints.
.jpg)
Website Management
-
Provided ongoing website maintenance to ensure fast performance, up-to-date content, and reliable functionality across devices.
ALL RESULTS
In just 4 months....
20,469
Total sessions, with organic social as the top driver at 12,264 sessions
8,613
Engaged sessions and improved time-on-site across key pages
30,068
Paid social clicks, cost-efficient at $0.08 per click
12.23%
-
Via Google Ads, we achieved a combined ad CTR of 12.23%, far surpassing industry travel benchmarks.
-
2,779 Google Ads clicks and 22,726 impressions
-
54-60%
Consistent email marketing open rates between 54–60%, strengthening customer loyalty
242
Increased Instagram followers by 242 during the period and drove 97,259 reach.
903
Enhanced GMB to improve discoverability for users searching “flight schedules,” “Nantucket flights,” and airport directions
-
Drove 903 website clicks and 104 call actions from GMB interactions.
