Devotion to Writing
CASE STUDY
Read more about our work
with Devotion to Writing
SERVICES
KEY HIGHLIGHTS
1,183%
Increase in paid social clicks over six months, generating 14,033 clicks across Facebook and Instagram campaigns.
10.5K
Achieved a 10.5x+ ROAS on paid social campaigns for the Portugal writing retreat, based on confirmed ad-attributed registrations.
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Portugal retreat sold out faster than any previous retreat, with paid advertising supporting enrollment efforts.
Generated the first three registrations for the Martha’s Vineyard writing workshop directly from paid advertising.
$0.24
Average CPC across 14,033 paid social clicks over six months, demonstrating efficient traffic generation across retreat and workshop campaigns.
Devotion to Writing offers immersive writing retreats, workshops, coaching, and educational experiences designed to help writers develop both their craft and creative practice. Led by author and educator Justen Ahren, the organization serves writers through destination retreats, in-person workshops, and online learning opportunities.
As the business expanded, its marketing strategy shifted toward filling premium retreat experiences while building long-term demand for future programs. Blue Seven Studio provided strategic marketing coaching alongside paid social advertising, using geographically informed targeting based on each offering…from broader U.S. audiences for the Portugal writing retreat to more localized audiences surrounding Martha’s Vineyard for in-person workshops. This approach helped align each campaign with the audience most relevant to the experience while supporting Devotion to Writing’s larger business growth goals.
challenge
Before partnering with Blue Seven Studio, Devotion to Writing faced several marketing challenges that limited consistent growth.
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Retreat and workshop promotions relied heavily on existing audiences and word-of-mouth referrals.
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Marketing efforts lacked a long-term advertising strategy that aligned campaigns with specific business goals.
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Premium retreat offerings required broader visibility among highly qualified audiences.
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The business needed a scalable marketing approach that could consistently fill retreats while generating demand for future workshops.
THE SOLUTIONS
marketing coaching
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Blue Seven Studio provided ongoing strategic marketing coaching to help prioritize revenue-generating initiatives and create a sustainable marketing roadmap.
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Developed marketing strategies around individual business goals rather than one-size-fits-all campaigns.
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Helped prioritize retreat launches based on business growth opportunities.
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Guided messaging, audience positioning, and offer sequencing throughout the year.
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Identified new opportunities to expand future workshop attendance while strengthening long-term brand positioning.
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Developed a lead generation strategy for prospective retreat attendees by creating a downloadable sample retreat itinerary as a lead magnet. Prospective participants who requested the itinerary automatically received a personalized email with the downloadable guide through a custom email automation, allowing Devotion to Writing to nurture potential attendees who were interested in learning more before committing to a retreat.
paid social
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Blue Seven Studio developed highly targeted Meta advertising campaigns designed around individual products rather than broad awareness campaigns.
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Built dedicated landing pages to improve conversion performance.
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Created separate advertising campaigns for the Portugal Retreat, online workshops, and Martha's Vineyard writing workshop.
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Developed audience targeting strategies focused on writers most likely to register for premium educational experiences.
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Continuously optimized campaigns to maximize click volume while maintaining low advertising costs.
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Transitioned campaign objectives throughout the year as business priorities evolved from online workshops to retreat enrollment and future in-person
ALL RESULTS
Over the six-month reporting period (February 1–July 31, 2026), Blue Seven Studio helped significantly expand Devotion to Writing's visibility while directly supporting retreat and workshop enrollment.
1183%
Increased paid social clicks by 1,183%, generating 14,033 qualified website visits from Meta advertising.
$0.24
Maintained an average $0.24 cost per click, significantly outperforming the education industry average of approximately $1.50–$2.50 CPC.
11,594
Generated 11,594 unique landing page visits from advertising campaigns.
1082%
Increased Facebook page impressions by 1,082%, media views by 1,057%, page views by 223%, and new followers by 500%.
12,123
Drove 12,123 website sessions, 11,321 users, and 14,166 page views during the reporting period while recording 20 online purchases across workshops and retreats.
Generated the first three registrations for the Martha's Vineyard Writing Workshop immediately following the launch of its dedicated advertising campaign.
Filled the Portugal Writing Retreat faster than any previous retreat, helping the client completely sell out the program.
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