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The Chatham Cut

CASE STUDY

Read more about our work
with The Chatham Cut

SERVICES
KEY HIGHLIGHTS

152

followers gained on Instagram organically in just 3 months

32K

views on Instagram

16K

 accounts reached on Instagram

3.94%

engagement rate on Instagram (higher than the average engagement rate for the industry of 1.9%)

Located in Chatham, MA, The Chatham Cut is a locally owned and seasonally operated steakhouse. They offer an upscale, coastal dining experience that balances refined cuisine with a warm, welcoming atmosphere. The Chatham Cut partnered with us to enhance their social media presence, elevate their visual identity, and overall tell their story more consistently across organic channels..

We have worked with them to develop a cohesive photography style that highlights their beautifully plated dishes, warm interior, and vibrant bar scene. We have been consistently planning, curating, and posting content that felt authentic to the restaurant’s voice and aligned with the seasonality of both the menu and the Cape Cod lifestyle.

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Challenge

Like many restaurants in seasonal destinations, The Chatham Cut faced the challenge of staying top-of-mind during the on-season months, after being closed for the off-season. While word-of-mouth and local buzz is important, their digital presence did not fully capture the quality of their dishes or the atmosphere of the dining experience they offered.

THE SOLUTIONS
ALL RESULTS

152

followers gained on Instagram organically in just 3 months

32K

views on Instagram

16K

 accounts reached on Instagram

3.94%

engagement rate on Instagram (higher than the average engagement rate for the industry of 1.9%)

23K

Impressions on Facebook

1.3K

page views on Facebook

4.34%

engagement rate on Facebook (higher than the average engagement rate for the industry of 1.25%)

89K

Impressions on Google Business Profile

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