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Carlisle House Inn

CASE STUDY

Read more about our work
with Carlisle House Inn

SERVICES
KEY HIGHLIGHTS

In just 5 months:

9.87 %

CTR on Google Ads, double the industry standard, and proved ad creative and keyword targeting resonated strongly with Nantucket travelers

$1.77

With a CPC of just $1.77, Carlisle House outperformed typical lodging cost benchmarks by a wide margin, stretching the ad budget further.

2,300

Nearly 2,300 interactions from GMB, translating to real-world guest actions (calls, directions, bookings).

overview

Carlisle House Inn is a historic Nantucket bed and breakfast offering boutique accommodations in the heart of the island. As a seasonal hospitality business in a highly competitive destination market, Carlisle House needed to strengthen its digital presence to attract travelers searching for Nantucket lodging.

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Challenge

Nantucket’s hospitality market is saturated with B&Bs, inns, and hotels competing for the same search terms. Carlisle House Inn needed to:

  1. Increase visibility on Google for high-intent queries such as “Nantucket bed and breakfast” and “Nantucket hotels.”

  2. Improve paid ad efficiency to keep cost per click below industry norms.

  3. Drive measurable guest inquiries through Google Business Profile, especially during peak summer travel months

THE SOLUTIONS
ALL RESULTS

9.87 %

CTR on Google Ads, double the industry standard, and proved ad creative and keyword targeting resonated strongly with Nantucket travelers

$1.77

With a CPC of just $1.77, Carlisle House outperformed typical lodging cost benchmarks by a wide margin, stretching the ad budget further.

2,300

Nearly 2,300 interactions from GMB, translating to real-world guest actions (calls, directions, bookings).

79,022

Google Business Profile Impressions, more than double the prior 3-month period before we started optimizing. 

  • 2,269 Total Interactions (+97%), including:

    • 1,325 Website Clicks (+112%)

    • 803 Direction Requests (+84%)

    • 141 Calls (+65%)

61K

Increased overall search visibility with over 61,000 search impressions and 2,297 clicks from Google Search Console, positioning Carlisle House competitively among Nantucket accommodations.

61,745

Search console Impressions and top-ranking queries like “nantucket bed and breakfast” and “bed and breakfast Nantucket MA.”

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