


Cape Cod Electrical
CASE STUDY
Read more about our work
with Cape Cod Electrical
SERVICES
KEY HIGHLIGHTS
In just 6 months our team generated:
54,012
54,012 Google Search impressions generated, strengthening visibility across high-intent electrical service searches throughout Cape Cod.
7.49%
7.49% increase in business profile interactions, totaled 1,105 customer interactions directly through Google Business Profile.
700
700 organic search sessions generated in six months, making Organic Search the website's largest traffic acquisition channel.
Cape Cod Electrician is a licensed residential and commercial electrical contractor serving homeowners and businesses throughout Cape Cod, Massachusetts. The company specializes in electrical repairs, panel upgrades, standby generators, EV charger installations, lighting solutions, ductless mini split electrical work, and new construction electrical services.
Blue Seven Studio partnered with Cape Cod Electrician to design and develop a custom website while implementing an ongoing SEO strategy focused on improving local search visibility, strengthening keyword rankings, and generating qualified organic traffic for high-value electrical services.


challenge
Cape Cod Electrician sought to strengthen its online visibility and create a stronger foundation for long-term organic lead generation in a competitive local search market.
Key challenges included:
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Building a modern website that better represented the company's services and expertise.
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Improving visibility for high-value electrical services across Cape Cod.
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Expanding keyword coverage beyond branded searches into high-intent local service searches.
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Increasing organic search traffic through strategic on-page SEO.
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Creating dedicated service pages capable of ranking for competitive local keywords.
THE SOLUTIONS

website design & development
Blue Seven Studio designed and developed a custom website that provided a stronger user experience while supporting long-term SEO performance.
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Created a modern website architecture focused on local service discovery.
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Organized electrical services into dedicated landing pages for improved search visibility.
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Optimized navigation and page structure to improve user experience.
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Built the website using SEO best practices to support future organic growth.

search engine optimization
Blue Seven Studio implemented an ongoing SEO and Local SEO strategy designed to improve Cape Cod Electrician's visibility across both traditional Google Search results and local map listings, helping connect the business with homeowners actively searching for electrical services throughout Cape Cod.
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Indexed and optimized new service pages, including the Ductless Mini Split landing page, to expand keyword coverage and increase organic visibility.
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Optimized content for high-value search terms including standby generators and electrical contractor services in Mashpee, MA, electrician companies, Cape Cod residential electricians, and ductless mini split installation Cape Cod.
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Continuously refined on-page SEO, metadata, and service page content based on search performance and emerging opportunities.
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Optimized the Google Business Profile to strengthen visibility in Google Search and Maps, resulting in increased website visits, phone calls, and direction requests from local customers.
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Shifted ongoing optimization efforts toward standby generator installation and maintenance keywords after identifying them as the strongest opportunity for continued organic growth.
ALL RESULTS
In just 6 months, our team generated:
54,012
Generated 54,012 Google Search impressions across indexed pages.
498
Earned 498 organic clicks through Google Search.
700
Generated 700 organic search sessions, representing the website's largest acquisition channel.
7,200
Generated 7,200 Google Business Profile impressions.
7.49%
7.49% increase in business profile interactions, totaled 1,105 customer interactions directly through Google Business Profile.
27%
27% increase website clicks from the previous 6 months
1,503
Generated 1,503 website sessions
1065
Attracted 1,065 active users, including 1,063 new users.
755
Produced 755 engaged sessions with an average session duration of 2 minutes and 41 seconds.
7,518
Generated 7,518 tracked website events, demonstrating meaningful user engagement.

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