Cape Associates
CASE STUDY
Read more about our work
with Cape Associates
SERVICES
KEY HIGHLIGHTS
Gold Winner
Gold Winner for Best Website Design at the 2025 PRISM Awards, achieved through the design and launch of a new, award-winning website that elevated digital experience and craftsmanship.
6.75%
Achieved a 6.75% Google Ads CTR, outperforming the construction industry average of 3–5%
Supported high-intent retargeting campaigns to re-engage users during longer decision cycles common in custom home projects
Cape Associates is a premier, Massachusetts-based design-build firm serving Cape Cod and surrounding communities. Known for custom homes, renovations, and thoughtful craftsmanship rooted in decades of experience, the brand has long held a strong reputation offline.
As Cape Associates continued to grow, they sought a digital presence that accurately reflected the caliber of their work and supported future business development.
Challenge
While well-established locally, Cape Associates’ digital ecosystem did not fully align with their brand or business goals. The existing website lacked modern structure, visual clarity, and conversion-focused design. In addition, there was an opportunity to strengthen paid search visibility and re-engage prospective homeowners researching high-consideration projects.
Cape Associates needed a strategic partner to rebuild their website, improve discoverability, and support lead generation, without compromising the trust, refinement, and longevity the brand is known for.
THE SOLUTIONS
Google Ads
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Built and managed a multi-layered Google Ads strategy combining high-intent search campaigns with retargeting ads.
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Launched retargeting campaigns to re-engage users who previously visited service, portfolio, or contact pages, supporting longer decision cycles typical of custom builds and renovations.
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Applied geographic targeting across Cape Cod and surrounding Massachusetts markets to reach qualified homeowners.
Website Design
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Fully redesigned Cape Associates’ website from the ground up to reflect the brand’s craftsmanship, legacy, and attention to detail.
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Created clear, intuitive page structures highlighting services, process, portfolio work, and company values.
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Focused on visual hierarchy, navigation, and conversion-focused layouts to support user flow and lead generation.
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The final website was recognized with a Gold Award for Best Website Design at the 2025 PRISM Awards, validating the strategy, design, and execution.
Website Management
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Provided ongoing website management to ensure performance, accuracy, and consistency across all pages and systems.
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Managed and maintained Cape Associates’ Home Watch contract renewal and extension process, a critical, high-volume workflow supporting existing clients year over year.
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Oversaw a multi-form renewal system built within WordPress using Gravity Forms, supporting new customers, renewals, extensions, and complimentary agreements across multiple payment types.
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Ensured seamless integration between HubSpot email campaigns, dynamically populated renewal forms, connected Google Sheets, and secure payment gateways.
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Supported a smooth customer experience by maintaining accurate data flow, reducing friction during renewals, and ensuring reliability across annual contract cycles.
ALL RESULTS
In just 6 months, our strategy delivered strong performance across all benchmarks:
10-16.52%
CTR achieved on branded and service-based search campaigns, consistently exceeding the industry benchmark of 3–5%.
$1.18
Maintained an $1.18 average CPC, significantly below industry averages for competitive Massachusetts home services markets.
8%
Increase in website sessions post-launch, reflecting improved performance across paid search, organic search, and direct channels. This growth represents 53,377 total sessions since the new site launched.
33,179
Engaged sessions, with an average session duration of 2:13, exceeding the construction and design-build industry average of approximately 1:30 per session.
74%
Increase in organic clicks and a 51% increase in search impressions, signaling accelerated search visibility following the April site rebuild.
client testimonial
We had a fantastic experience working with Blue Seven Studio. They not only delivered a high-quality website, but approached the project with creativity and a strong focus on marketing for custom home building. The team truly made the difference—responsive, open-minded, detail-oriented, and collaborative every step of the way. Special thanks to Esperanza, Renee, and Chris for their outstanding guidance and support. Highly recommend!
Website Design
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Our agency collaborated with Cape Associates, a premier custom building company founded in 1971 and located in Eastham, MA, to design a modern and user-friendly website. This project focused on improving Cape Associates’ online presence with a responsive design that showcases their real estate services and commitment to exceptional customer experience.