Birdie by Nina Liddle Design
CASE STUDY
Read more about our work
with Birdie
Since January 2025, we’ve been partnering with Birdie by Nina Liddle Design, a Nantucket boutique born from Nina’s passion for design, travel, and joy-infused interiors. Birdie offers a carefully curated selection of furniture, accessories, clothing, gifts, and artwork—blending a Nantucket-rooted aesthetic with global inspiration.
We helped launch Birdie’s digital presence, starting with Instagram, Google My Business, and email marketing, and through our organic strategies, brought the elegance and character of Nina’s products and design philosophy to life.
Our goal was to establish Birdie’s voice, grow awareness, and connect the boutique with a broader community of design-minded customers.
challenge
As a newly launched boutique, Birdie needed a strong digital foundation that conveyed Nina’s personal design philosophy while creating measurable traction in awareness, engagement, and community growth.
THE SOLUTIONS
social media management
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We launched Birdie’s Instagram presence with a curated aesthetic balancing refined design and coastal ease
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Created content highlighting:
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Lifestyle and interiors
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Behind-the-scenes moments
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Artisan collaborations
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Optimized Birdie’s Google My Business profile to strengthen local visibility and connect with search-driven shoppers
email marketing
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Designed branded email campaigns for the launch of the store, new products, artisan spotlights, and boutique updates
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Aligned newsletters with Birdie’s visual identity for a consistent brand experience
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Provided ongoing optimization: performance monitoring, improving open rates, and subscriber list health
google my business optimization
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Regular updates to Birdie’s profile with new products, collections, and boutique highlights
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Ongoing optimization of categories, descriptions, and imagery to improve local search performance
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Leveraging insights from profile interactions (calls, clicks, and searches) to continually refine strategy
ALL RESULTS
1,668
Instagram followers gained organically in 7 months
52,453
Instagram accounts reached (without paid promotions)
166
Shares (IG)
153
Saves (IG)
1,400+
Google My Business impressions in 7 months
65
Google call clicks
304
Google profile interactions
1,050+
Email subscribers in 5 months
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42% average open rate