Challenge

While Bartlett’s Farm is open nearly year-round, they are certainly affected by the drastic changes in population throughout the year, seeing a large influx of visitors in the summer months and a drop in traffic in the winter, creating two vastly different audiences to market to. 

Along with this, there is a large change in how the farm operates through the seasons. In the spring and summer, they are growing, harvesting, and stocking the market with a variety of arm-grown produce and plants, as well as creating seasonal prepared farm-made menus, and providing the island with some of its favorite beach sandwiches. During the chilly New England winters, when nothing can be grown on island, their focus shifts to stocking the market with fresh and in-season produce from other reputable farms and creating hearty farm-made foods that locals can bring home. Keeping up with exciting updates, behind the scenes, what’s in season, events, etc., was important to reflect in the content to ensure information was accurate and valuable.