Bartlett's Farm
CASE STUDY
Read more about our work
with Bartlett's Farm Nantucket
SERVICES
KEY HIGHLIGHTS
In just 2 months our team generated:
95K+
Views on organic social media content, a 17% increase from the previous period
88%
An 88% increase in saved content on Instagram, resulting in 49 saves in two months, demonstrating the value of the content that is delivered to the client’s audience
41%
A 41% increase in Google My Business impressions, generating 12K+ impressions in two months
Bartlett's Farm is one of Nantucket’s most iconic and well-loved destinations, known for its fresh, farm-grown produce, farm-made prepared foods, a wide selection of treats and home goods, and community-driven experiences. As a local and seasonally affected business, with deep family ties to the island that go back over 100 years, our The Bartlett’s Team needed an organic social media strategy that would compliment the ebbs and flows of the season, target both the year-round and summer populations, keep their audience informed about farm updates throughout the year, and highlight the generations that have been part of Bartlett’s story.
Our team partnered with Bartlett’s Farm to elevate their organic social media presence through thoughtful, brand-aligned content and consistent platform management. We developed and executed a strategic content plan that highlighted seasonal offerings, farm experiences, timely updates, and more, ensuring all messaging remained accurate, cohesive, and true to the brand’s voice.
challenge
While Bartlett’s Farm is open nearly year-round, they are certainly affected by the drastic changes in population throughout the year, seeing a large influx of visitors in the summer months and a drop in traffic in the winter, creating two vastly different audiences to market to.
Along with this, there is a large change in how the farm operates through the seasons. In the spring and summer, they are growing, harvesting, and stocking the market with a variety of farm-grown produce and plants, as well as creating seasonal prepared farm-made menus and providing the island with some of its favorite beach sandwiches. During the chilly New England winters, when nothing can be grown on the island, their focus shifts to stocking the market with fresh and in-season produce from other reputable farms and creating hearty farm-made foods that locals can bring home. Keeping up with exciting updates, behind-the-scenes content, what’s in season, events, etc., was important to reflect in the content to ensure information was accurate and valuable.
THE SOLUTIONS
organic social media management
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Curated and designed content that was aligned with the client’s branding as well as their seasonal timelines.
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Ensured accuracy and consistency across all messaging to maintain the brand’s voice and tone.
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Focused on updates and keeping up with special promotions, events, openings, and more as a seasonal business on Nantucket.
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Maintained a posting schedule that was designed to share valuable content with the client’s audience at a frequency favored by the social channels’ algorithms.
paid social
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Designed 3 Meta campaigns that appeared to the client’s target audience and focused on the areas and services of the farm the client wanted to promote.
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Ensured creative and targeting were aligned with the client’s intended audience to drive maximum engagement with the ads.
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Monitored and managed ad campaigns to ensure consistent and positive performance.
ALL RESULTS
In just 1 month, our team generated:
57%
57% increase in organic Instagram followers, growing the account by 402 followers
28%
28% increase in Instagram accounts reached organically, reaching over 96.9K Instagram accounts.
180%
180% increase in organic content views on Facebook compared to the previous month, driving 546.9K views.
284%
284% increase in organic unique page impressions on Facebook, resulting in 467.4K unique page impressions.
28%
26% increase in organic Facebook follower growth, growing the page by 245 followers
58%
58% increase in organic Facebook page views, generating 4.1K views
31%
31% increase in Google My Business impressions, receiving 18.6K+ impressions
65%
65% increase in Google My Business interactions, driving 6.4K total engagements with the profile, including website clicks, call clicks, and map clicks
8.87%
8.87% click-through rate in the first month on their Farm Made Food campaign, soaring above the average 2.5% click-through rate for the industr
$0.20
$0.20 cost-per-click across all campaigns in the first month compared to the industry average of $0.81, ensuring the budget for all campaigns is being maximized
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