Aesthetics by Elizabeth

CASE STUDY

overview

Aesthetics by Elizabeth partnered with our team at an exciting time of business growth. After building her client base through her experience as an aesthetic nurse, our client was ready to establish a brand that reflected her expertise and the elevated experience she provides to clients. As her reputation and client relationships grew, she needed a stronger digital presence and a cohesive look and feel.

Our goal was to develop a brand identity and website that captured the client’s approach behind her work: polished, natural, and organic to clearly communicate her services and expertise in a competitive industry.

challenge

As Aesthetics by Elizabeth continued to grow, the client faced the challenge of bringing her strong in-person reputation online and designing a brand that truly represented her business. In an increasingly saturated market, the business needed branding and a digital presence that felt elevated while still maintaining a personal, client-focused feel. From the brand and website design to marketing coaching and photography and videography, our team helped Aesthetics by Elizabeth build her brand and digital presence in a way that felt true to her.

THE SOLUTIONS

brand design

Worked with the client to develop an elevated brand design that reflected the business: professional, natural, and approachable.
Delivered a full brand suite, including logos, colors, fonts, patterns, and mock-ups that the client could use across all channels to maintain consistency and help build brand recognition.

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website design

Designed and built a website for the client to showcase their expertise and services on a user-friendly website.
Integrated the client’s booking platform for a seamless user experience with a goal to increase bookings.

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photography/videography

Created a shot list and captured photo and video for the client that reflected their services and the client experience.
Edited photos to match the look and feel of the brand: light and organic, for use across all channels, including organic social media, website, email marketing, and more.
Edited engaging short-form videos with content from the shoot for use on social media.

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marketing coaching

Met with client on a bi-weekly basis to discuss marketing efforts and make recommendations from organic social media and email marketing to paid ads.
Reviewed with client how to execute recommendations and various marketing initiatives.
Reported on data weekly and educated the client on how to analyze the data across their accounts.

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ALL RESULTS

In just 2 months of coaching Aesthetics by Elizabeth, we have seen strong growth across all benchmarks compared to the previous period…

100%

Increase in organic follower growth on Instagram, growing the account by 299 followers during this time span.

56%

Increase in organic reach on Instagram, reaching over 11.5K accounts.

87%

Increase in organic views, generating over 14.6K views on Instagram.

137%

Increase in organic engagements and a 108% increase in shares on Instagram.

OTHER PROJECTS WITH THIS CLIENT

branding

Brand design for Aesthetics by Elizabeth, a nurse-led aesthetics practice, highlighting natural beauty, wellness, and a soft, approachable brand identity.

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Aesthetics by Elizabeth Case Study (1).png

photography & videography

Photography for Aesthetics by Elizabeth featuring clean, natural imagery that reflects her aesthetic and wellness brand.

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Working with Blue Seven Studio has been an amazing experience from start to finish. Their attention to detail, creativity, and ability to truly bring my vision to life exceeded all expectations. They made the entire process seamless and enjoyable. I couldn’t recommend them enough to anyone looking to elevate their brand

Aesthetics by Elizabeth

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