Cape Codr | Blue Seven Studio

Cape Cod'r

CASE STUDY

overview

CAPE COD'R

Inspired by the seaside stomping grounds of Cape Cod, Cod’r craft cocktails are made with real spirits, all-natural juice, and just three simple ingredients. Bringing the feeling of warmth, happiness, and connection that the Cape embodies, Cod’r is made for those who crave memories of carefree summers.

challenge

Facing the challenge of introducing a brand-new product, Cape Cod'r Craft Cocktails sought comprehensive assistance for a successful launch and continued brand establishment. With a target audience rooted in Cape Cod locals, the company aimed to authentically convey its mission of rekindling cherished seasonal memories and forging a powerful emotional connection.

THE SOLUTIONS

social media management

A dedicated marketing team oversees Cape Cod'r's social media platforms, strategically curating engaging and lighthearted content that deeply resonates with the audience's summer nostalgia and Cape Cod connection.

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photography & videography

This approach encompasses a consistent and dynamic content creation strategy, resulting in the regular generation of fresh and captivating posts across various platforms, including Instagram, Facebook, and TikTok.

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website design & management

A user-friendly and visually appealing e-commerce website was created to serve as the digital hub for Cape Cod'r Craft Cocktails. The website was designed to showcase the brand's story, values, and product offerings, while also providing an avenue for potential customers to learn more and make purchases.

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paid advertising

Targeted paid advertising campaigns were designed to reach specific geographic areas, especially in the northeast region, where the brand aimed to expand. These ads featured compelling visuals and messages to attract new customers and drive engagement.

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