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Calista West

CASE STUDY

Read more about our work
with 
Calista West

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SERVICES
KEY RESULTS

1,300,000

Organic Instagram impressions in 1 year

507,000

Organic Instagram reach in 1 year

+2,815%

Increase in sales compared to previous year

300%

Increase in website search traffic

CALISTA WEST

In 2021, Calista West, a private jeweler based on Nantucket Island, began working with Blue Seven Studio to expand her reach and solidify her presence within the niche world of high-end jewelry. Over the course of two years, Calista's business experienced significant growth, culminating in the opening of her own brick-and-mortar storefront in 2023.

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challenge

Blue Seven Studio was challenged to elevate Calista West's brand and drive e-commerce sales and foot traffic to her newly established store.

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social media management

  • Blue Seven Studio strategically curates and manages Calista West's social media profiles, crafting visually stunning posts and engaging content that not only showcases her jewelry but also fosters a vibrant online community, enhancing brand recognition and customer engagement.

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paid advertising

  • Through targeted paid advertising campaigns across platforms like Google and social media, Blue Seven Studio significantly expands the reach of Calista West's jewelry store, effectively driving potential customers online and to her new physical location.

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email marketing

  • Blue Seven Studio harnesses the power of personalized email marketing campaigns to keep Calista's clients informed about exclusive collections and events, nurturing client relationships and driving interest in her jewelry creations.

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photography

  • The high-quality photography services provided by Blue Seven Studio accentuate the details and elegance of Calista West's jewelry pieces, creating visually appealing content that captivates audiences and showcases the craftsmanship behind each creation.

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website design & management

  • Blue Seven Studio custom-built Calista West's website to ensure a seamless and visually captivating online shopping experience for her customers. This not only reflects her brand's aesthetic but also serves as a vital sales platform, ultimately driving her business forward.

ALL RESULTS

1,300,000

Organic Instagram impressions in 1 year

507,000

Organic Instagram reach in 1 year

+2,815%

Increase in sales compared to previous year

300%

Increase in website search traffic

+239%

Increase in online store conversion rate

+400%

Increase in total orders

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