Creating urgency can make a huge difference between a casual browser and a committed buyer. By creating the feeling that a product could sell out or a deal could disappear, you’re motivating shoppers to take action. It’s all about moving from “Maybe I’ll buy it later” to “I need this now.” Why does urgency matter Urgency plays on two major psychological triggers: FOMO (fear of missing out) and scarcity. When customers think a product is in high demand, or that time is running