Keeping up with trends is no longer optional, it’s essential. Whether it’s the latest social media craze or an industry-specific shift, knowing what’s on-trend (and what’s not) can make all the difference in creating a strong marketing strategy. So, how do you stay in the know? For me, I rely on some practical tools to help stay current with trends, whether they’re specific to social media, marketing or the industries my clients work in. the how Google Trends Google Trends