You have your own personal brand identity whether or not you are aware of it. When other people think of you, a set of traits, feelings, and symbols come to mind. You might be known for your signature hairstyle or that one necklace you always wear, or perhaps you're known for the visible tattoo on your arm. Likewise, your business needs to have a brand identity that separates it from competitors in the same industry. It's vital to take the time to create a strong brand identi