weighing in on the cracker barrel drama In August, Cracker Barrel made headlines, not for its biscuits, but for a rebrand that went sideways almost immediately. The company swapped out its iconic “Old Country Store” logo and rustic visuals for a minimalist, text-only design and began testing sleek, modern interiors in a few stores. Within days, customers revolted. The backlash was fast and fierce. Loyal diners felt like the brand they knew and loved had been stripped of its

If you're looking to stay ahead in a competitive market, understanding your competition is so important. A competitive analysis isn’t just about keeping track of what others are doing—it’s about using that information to level up your own marketing strategy. By evaluating your competitors, you can make smarter decisions, find new opportunities, and make sure your brand stays ahead of the game. Let’s talk about how you can use competitor analysis to your advantage. 1. What E

Brands need more than just great products—they need compelling social media strategies that engage, educate, and inspire. From modular furniture to sustainable cleaning supplies, these brands are using innovative tactics to build communities and drive sales. Here’s how they do it: Floyd Flat-Packed Modular Furniture: Easy Assembly & Sustainability: Floyd has positioned itself as a leader in modular, sustainable furniture that seamlessly integrates into everyday spaces. Their

Choosing the right logo is an essential first step in building your brand. As a graphic designer at Blue Seven Studio, I’m here to simplify the process, from understanding logotypes to finding what best represents your business's unique personality and values. Let’s walk through each type of logo and how to select the perfect one for your brand. 1. Wordmark (Logotype) What It Is: A logo that solely uses the brand's name in a unique typographic style. When to Choose It: Ideal

Rebranding is more than just a fresh logo or a new color-way—it's a strategic move that can redefine your business and set the stage for fut

You have your own personal brand identity whether or not you are aware of it. When other people think of you, a set of traits, feelings, and symbols come to mind. You might be known for your signature hairstyle or that one necklace you always wear, or perhaps you're known for the visible tattoo on your arm. Likewise, your business needs to have a brand identity that separates it from competitors in the same industry. It's vital to take the time to create a strong brand identi