To have the best chance at connecting with clients, businesses need to meet them where they are: on social platforms. However, you can’t just create a profile and post a few times expecting to see results. True social media success (and resulting brand growth) comes from building and following a strategy that aligns with your specific business goals.  Building a social strategy with attainable goals requires careful planning, creation, implementation, and monitoring. That’s w

Everyone has heard the nonstop buzz surrounding the relatively new marketing platform TikTok.