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you're not fighting the algorithm...you're competing for attention
Algorithms change, but human psychology doesn’t. Discover why attention, emotion, consistency, and trust matter more than chasing social media trends...and how creating content for people first can help your brand stand out, build stronger connections, and drive better marketing results.
3 days ago


12 restaurant reels you can film this week (plus trending audio ideas)
Instagram Reels continue to be one of the best ways for restaurants to increase their reach, attract new customers, and stay top of mind. But creating content doesn't mean you need to dance in your dining room or jump on every trend. The best-performing restaurant Reels are simple, authentic, and make viewers imagine themselves enjoying the experience. Whether you're a café, brewery, fine dining restaurant, or neighborhood favorite, here are a few Reel ideas you can start cre
Jul 17


2026 social media trends you’ll want to get ahead on
We’re just about to enter 2026, and for many, that is the perfect time to “reset”. Fresh goals, new strategies, new platform features, and more. Getting ahead on social media trends gives you a chance to get a head start. To start the new year with a bang, here are some trends that are likely to shape what people will see in feeds and react to, and what you should be testing early on in the year: 1. Short-Form Video Formats Stay Dominant It’s no secret that short-form video h
Dec 30, 2025


beyond the main feed: building a successful social media strategy
To have the best chance at connecting with clients, businesses need to meet them where they are: on social platforms. However, you can’t just create a profile and post a few times expecting to see results. True social media success (and resulting brand growth) comes from building and following a strategy that aligns with your specific business goals. Building a social strategy with attainable goals requires careful planning, creation, implementation, and monitoring. That’s w
Oct 24, 2025


how having a marketing team manage your social media can positively impact your business
At Blue Seven Studio, social media is a core part of what we do. We have a deep understanding of the platforms and how to build effective strategies that deliver real results. Social media management helps businesses build lasting relationships, increase visibility, and drive growth. Why Social Media Management Matters Social media is one of the most accessible and effective ways to reach your audience directly. It allows you to communicate your brand message, engage with cus
Aug 14, 2025


what to expect when you outsource your social media
Whether you’re just starting to think about outsourcing your social media or you’ve been considering it for a while, it can feel like a big step. To make things easier, here’s a peek into what to expect when you work with our team. How long before we really get started? We can get started fairly quickly! Typically, we aim to begin posting on the 1st or the 15th of the month. Our team works off a 12-day turnaround cycle, so depending on when you officially sign on and complete
Jun 6, 2025


benefits of working with a single point of contact digital marketing agency
At Nantucket Island Marketing (NIM), we are proud to say we're a full-service, single-point-of-contact digital marketing agency! Unlike...
Oct 11, 2022


how authenticity on social media helps your brand
There is one vital component when crafting a social media strategy, and although you can devise a posting schedule, create compelling...
Aug 19, 2022


how to elevate your social channels: 5 easy steps
Social media is ever changing in today's world. It can be difficult to know how to continuously improve your channels. If you're looking...
Apr 12, 2022


why paid google and instagram/facebook ads are essential to growing your business
Paid Advertising is essential to growing your business. It is an incredible way to boost your business and help you grow in numerous...
Mar 4, 2022


how to rank #1 on google search
Have you ever wondered how to get a higher ranking on Google Search? A high rank has incredible advantages for your business and can help...
Jan 12, 2022


2021 small business holiday gift guide
We’re all about supporting small this holiday season! We have put together a gift guide with the most amazing small business products around
Nov 16, 2021


marketing tips for the holiday rush
With the holiday season approaching quickly, it's the perfect time to start thinking about your holiday marketing strategy. It is...
Nov 12, 2021


how to be authentic and grow your business in a competitive or overcrowded market
In today's world, there are most likely dozens of similar businesses to yours. From fashion boutiques to real estate agents, those that...
Oct 25, 2021


september small business feature: gordon florist and greenhouses
Ipswich, MA Gordon Florist and Greenhouses is a family-owned and operated business that has been in Ipswich ma since 1922. They grow...
Aug 31, 2021


august small business feature: bumblebee boutique cape cod
Falmouth, MA Your go-to gift shop for baby items! Orders ship within 24 hours, packaged with care by two moms on Cape Cod. They also have...
Jul 30, 2021


june small business feature: wicked bride
How did your business get started? Wicked Bride was founded in 2009 after a quest for one-of-a-kind invitations for Erica's Halloween...
Jun 1, 2021


may small business feature: rustic marlin
How did your business get started? Check out Our Story to learn all about us and how we got started! Here! How has the pandemic affected...
Apr 30, 2021


march small business feature: katie blue art
How did your business get started? Simply put, my daughter asked me to paint one of her jackets. The jacket immediately sparked...
Feb 28, 2021


january small business feature: not your avg doormat
Location: Fairfield, CT How did you get started? My name is Evie Johnston and I started NotYourAvgDoormat in April of 2020 after being furloughed from my marketing job due to Covid-19. At the height of quarantine, everyone was stuck and home and I noticed more and more people putting extra time and effort into making their homes welcoming and special since we were all spending so much time in them! I thought, what better way to decorate your home then custom doormats with fun
Jan 8, 2021
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